70 to 90% of the home appliance industry became Iranian

According to the economic correspondent of Tasnim News Agency, the country’s industries have been struggling with several problems for several years, including the escalation of international sanctions and domestic obstacles, but one of the areas that showed that despite the sanctions and because of these sanctions has been able to make a big leap. Make production productive and make most of the sanctions ineffective and fail, industry Home Appliances Has seen a major shift in recent years thanks to sanctions.

The economic situation of the country and the decrease of oil revenues have revealed more than ever the need to pay attention to the development of non-oil products, in this regard, the industry Home Appliances It is one of the industries that with its variety of products and high potential can be considered as the largest profitable industry in the country after oil. Although according to industry figures Home Appliances It is in the third place of the country’s industries after the automobile industry, but these two industries are structurally very different from each other. The automotive industry is a protected industry with a very high tariff shield whose level of productivity and quality of products is not comparable to the global trend, but many industrial manufacturers Home Appliances Even in the worst of circumstances, they have adapted well to international standards.

After the tightening of sanctions and Import ban Home Appliances A suitable environment has been provided to enhance the capability of domestic producers, and the producers of this industry say that if the government supports, the level of localization of raw materials and parts in this sector will increase and in the future the Iranian producer will even be in a special position in the world. in industry Home Appliances On average, 35% of the items are imported and the remaining 65% to 95% are localized depending on the platform of the production units.

It is necessary to state that Home Appliances As the country’s driving industry, Iran has been able to create more than 300,000 direct jobs and about one million indirect jobs, and has a turnover of about $ 6 billion per year. Home Appliances Has been allocated this year.

Compare industry performance Home Appliances With the country’s five major industries backed by years of government support, the private sector is able to survive and thrive even in the worst of conditions where major state and government industries are unable to continue to grow. The industry’s high resilience is due to higher productivity rates, which have helped it cope with blackouts, water shortages, currency crises and rampant inflation in recent years.

* From the importer Home Appliances We have become an exporter

Manufacturers Home Appliances They believe: “We have experienced an oil-free economy and the wrong routine of dependence on oil revenues should not be repeated in the future with international openings.” Today the enemies of the country are strategic industries including industry Home Appliances Have been targeted so that the economy will be in trouble if they are harmed. At present 1500 production units in the department Home Appliances They are working, which shows that this potential shows that the Iranian producer has the necessary capability and should not be neglected.

In this regard, Keyvan Gardan as the director general of electrical, metal and Home Appliances The Ministry of Industry believes: Export $ 140 million Home Appliances Last year showed that the country, which was itself an importer, has today become an important exporter in the region.

He stated that the capacity of the import market Home Appliances Neighboring countries is $ 37 billion, he added: This market is also for Export Parts Home Appliances And himself Home Appliances It is very important.

According to the battalion, industry Home Appliances In the face of international sanctions and pressures, national self-confidence reached maturity, which was achieved by using the power of scientific forces, domestic experts, and the support of the government and the Ministry of Industry.

He stated that at the beginning of 1997, about 60% of the market Home Appliances It has been in the possession of foreign products, he explained: by internalizing types Home Appliances Millions of dollars of foreign exchange were saved so that if internalization were not done, more than four billion dollars of foreign exchange would be provided to provide that number. Home Appliances What the country needed was to be spent.

Battalion by announcing that to supply components and parts of the production area Home Appliances Two years ago, more than $ 2 billion was spent on foreign exchange, he added. At present, more than 200 domestic component manufacturing companies in the field Home Appliances They operate in the form of a dynamic association and downstream industries.

He stated that for the first time an industry development document Home Appliances “This document is a roadmap that the Ministry of Industry, Mines and Trade, as the supporting institution in this document, has encouraged producers to move towards diversity, quality and product technology,” he said.

5-month production statistics of the industry Home Appliances Separate main goods

According to Tasnim, industry Home Appliances It has grown by more than 80 percent after the embargo, with the least use of the country’s natural resources relative to industries such as steel, petrochemicals and cement, and has based its production on improving the productivity of investing in its machinery and manpower. .

The continued growth of the double-digit production of this industry in the first 5 months of 1400 shows that the flexibility of this non-governmental industry is higher than the level that many opponents of supporting this industry thought. The recapture of 70% of the entire Iranian market from foreign brands is the result of the beneficial activities of the mass players in this industry in recent years, and with the help of internalization and development of production lines in lower circles such as parts and raw materials, reduce the need for foreign partners to survive. have given.

At present by order of the Supreme Leader in Import ban Home Appliances The Korean-made market has given local manufacturers the opportunity to build on their capabilities while further developing and offering quality products to increase their presence in export markets.

Organize cocoon licensing, permitting, and shooting licenses

Abbas Hashemi as the secretary of the Industrial Association Home Appliances “The Supreme Leader clearly supported the producers in this order,” he said. Prices, continuous supply of goods in the market, cooperation with knowledge-based companies, universities and innovation centers of industrial units, continuing to deepen domestic production and localization.

On the other hand, according to the secretary of the Industrial Association Home Appliances The government also has responsibilities in this regard; Among other things, to facilitate the supply of domestic and imported raw materials and to seriously combat smuggling, which is the main problem of this industry, so that without the continuous support and supervision of the government and parliament, the intelligent support of the Supreme Leader may lead to the desired result. Does not reach or even vice versa lead to an increase in smuggling and prices.

“Imports do not create a new ban,” he said Home Appliances It has been banned since 1397. On the other hand, according to Article 16 of the Law on “Maximum Use of the Country’s Production and Service Capacity and Protection of Iranian Goods”, the government has given the authority to restrict or prohibit the import of domestically produced goods. Slowly Our request was that this ban be continued in the Seventh Development Law until the industry matures.

Hashemi called one of these necessary supports the organization of cocoon licenses, permutations, shootings, border settlements and free zones and said: “Imports through these methods have specific ceilings and laws that are not observed due to lack of adequate supervision at present.”

He stated that domestic production in some goods, including dishwashers, splits, side-by-side refrigerators, autopressors, coffee makers, steamers, fryers, scales and hair dryers, does not cover 100% of the country’s needs, adding that good investments have been made in these areas. , But there is a need to increase production, of course, some goods such as spoons and forks are produced as much as the country needs and need to be transferred to Group 27.