In the third quarter of 2023, Samsung has been in first place in terms of share in the global mobile market. After this South Korean giant, the names of Apple, Xiaomi, Oppo and Vivo can be seen respectively. But in this quarter, apparently, the phone market has shrunk by 8% compared to the same period last year.
According to the company report Counterpoint ResearchThis year has been a difficult year for all mobile phone companies. In the third quarter of 2023, Samsung By having 20 In terms of global market share, it has been at the top of the best-selling mobile brand in the world, however, compared to the third quarter of 2022, its share has decreased by 1 percent.
In the second place of the name Apple It can be seen that again with a 1% share drop in the third quarter of the year 16 percent has the market share. Of course, this situation could be affected by the expectation of users for the unveiling of the iPhone 15 series. Therefore, we have to see the position of this company in the fourth quarter of 2023.
The market share of mobile phone manufacturers in the third quarter of 2023
Xiaomi with share 12 percent It is seen in the third place. This company also lost 1% of its market share compared to the same period last year. In the next two categories, we see the names of Oppo (including OnePlus) and Vivo, which have 10 and 8 percent of the market share, respectively, and both have experienced a 1 percent drop in their share.
The total of other brands have also made up 34% of the market share, and their share has increased by 3% compared to last year.
Analysts expect handset sales to improve in the fourth quarter of 2023 or early 2024. This forecast can depend on the success of the iPhone 15 series and the Galaxy S24 series. But it is still too early to draw conclusions about this and we have to wait to see what will be the result of the sales performance of the products of these two companies in the global markets.