Apple set a record for global iPhone production thanks to high demand in the Chinese market

Global iPhone production reached a record high during the holiday season at the end of 2021. According to a new report, Apple during this period was able to help more than more with the help of its powerful supply chain and chip shortage management. 85 million iPhones Produce.

According to Trendforce, there are two other factors in achieving this success Have been effective. Apple Series IPhone 13 Introduced in September and was constantly increasing production to meet market needs. Due to the rapid sales of products and marketing rhythms, the company succeeded in the fourth quarter of 2021 in terms of production share above all competitors.

The Cupertinos, in addition to maintaining first place in the brand rankings in the fourth quarter of 2021, increased iPhone production by 66% seasonally. 85.5 million They delivered the device. TrendForce says lower prices for older iPhone models helped improve Apple: “In terms of pricing strategy, the price of new iPhone 13 models for consumers Logical And on the other hand, the price of previous iPhones Decrease “It was significant.”

Apple took over Huawei’s market share

Apple also took full advantage of Huawei’s vacancy in the Chinese market. TrendForce believes that Huawei’s orders, which have been significantly reduced following the sanctions, have gradually reached Cupertino. This American giant, during the year 2021 approx 233 million iPhones Produced, while in 2020 this figure was about 200 million. This figure has been significantly affected by the increase in Apple’s market share in China from 10 to 16 percent.

Strategy Analytics recently announced in a report that the growth rate of the iPhone’s market share in 2021 Europe 11% It has grown and the company now has 23% of the market share. However, Samsung topped the list with a 29% share.