Creative companies, complementary to the development and promotion of handicrafts

Tahereh Eidizadeh, who has been active in the field of selling rural products on creative platforms for more than three years, believes that creativity and innovation not only do not disrupt the nature of handicraft production, but also lead to the conscious commercialization of handicrafts in the market.

Pointing to the correct identification and understanding of market needs using artificial intelligence and new technology tools, he said: If we are looking to compete in global markets, we must have a correct definition of creative companies in the field of handicrafts.

This activist of creative companies said: The presence of the young generation who is aware of information technology along with handicraft artists can become a great synergy for the sale and promotion of handicrafts, as well as the ease of choosing with a wide variety of products, easy shopping without intermediaries.

He pointed out that creative companies in the field of handicrafts are currently receiving good support from the cultural and soft technologies headquarters of the scientific vice president, and this opportunity should be used to develop and promote handicrafts.

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