Good packaging of handicrafts can make the product successful in domestic and international markets

According to the public relations of the General Directorate of Heritage, Culture, Tourism and Handicrafts of Zanjan, Seyyed Ezatullah Zarghami visited 30 types of packaging of handicraft products in Zanjan province, such as tapestry, embroidery, embroidery, weaving, etc. “Innovation in the packaging of handicraft products is very appropriate and attractive. “Applying it in accordance with the needs of the society is one of the ways to attract people’s attention to this industry.”

“Addressing the concerns of artists in supplying the sales market is paving the way for innovation in the production of handicrafts,” he added.

Zarghami said that packaging is the first step for customers to deal with the handicraft product, adding: “The design, color and fit of packaging with products are elements in order to improve the quality of the product.”

The Minister of Cultural Heritage, Tourism and Handicrafts stated: “The role of packaging in the marketing of handicraft products is a significant and decisive role that can even lead to the failure or success of the product in the domestic market or the international market.”