Increase sales of Apple laptops thanks to MacBook Air M1 – 10% growth of Apple

With Apple starting to use the proprietary M1 chip in 2020, the volume of orders and demand for devices that use this chip suddenly increased. Many Apple fans were no longer willing to use Intel-based products, preferring to wait until the M1-based products became available. On the other hand, the higher level and better energy efficiency of this chip, made these products, especially the MacBook Air M1, very popular. Now based on the latest Report Laptop market situation In the third quarter of 2021, Apple was able to reach 6.5 million sales with the help of MacBook Air M1, which is a very high figure for this category of Apple products.

Apple’s 10% growth over last year

In the third quarter of 2021, a total of 66.8 million laptops were sold, an increase of 8% over the same period last year. Apple’s own sales also increased by 10% compared to the same period last year, and now the company has 10% of the total market share. Meanwhile, the MacBook Air M1 entered the market at a price of $ 999, and the allocation of various discounts during this period has increased the popularity of this product. A large part of the buyers of this product are students who, in addition to meeting their needs, also need a high charging time.

Market growth and sales despite restrictions

According to some experts, the increase in demand for laptops for telecommuting and participation in e-learning sessions, and on the other hand, special discounts that Apple has provided for students, caused this product to become Apple. Of course, it should also be noted that as demand increased due to a series of supply chain problems, many companies, including Apple, were limited in their production, otherwise the sales figures were much higher than anything. That we are facing today.

Tough competition among laptop manufacturers

Despite the increase in product sales, Apple is still behind Dell, HP and Lenovo, and this is quite natural, as these companies also had high sales growth during this period, and their product type covers a wider range of users. Among these companies, Dell has the best position with a record jump of 50% compared to last year and sales of 12.2 million units. According to these statistics, with the introduction of the M2 MacBook Air next year and its entry into the market, Apple is expected to experience good sales again. New MacBook Air models are also expected to come with an LED display. However, we have to wait and see what updates Apple has planned for this laptop, in order to keep it in the stock market.

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