Mahed, lifestyle store

Mahed House was established in an old house in Qom with the approach of producing functional products centered on the Islamic Iranian lifestyle, and it can be said that it evokes the atmosphere of the past and the nostalgia of that era. In fact, it has started its activity with this view. To advance its goals, Mahed has presented its key products under the title of Mahed House Rooms.

Among these products are the gift and souvenir room of Mahed, which reminds us of the colors and smells of our traditions and cultural identity, the delegation and resistance room for performing religious rituals, and the book happiness room, which provides the tools needed by the book reader. is Therefore, we talked with the founder of Mahed, a startup active in the field of creative industries:

Tell us a little about yourself to get to know our audience better.

My name is Morteza Alaei, I was born on February 8, 1366, I have completed my diploma in graphic arts from the art school and I am working in the startup ecosystem.

I have started working in the field of art since I was 11 years old, and after completing the graphic course at the art school, I started my first graphic design studio. After some time, by purchasing a printing machine, I added advertising services to my office until I established it in 2019.

Define creative industries in your own words.

Creative industries are industries whose value proposition is derived from software and have high added value.

Please introduce your creative company.

Barkeh Islamic Art Company with a commercial brand Mahd It operates in the field of product design and production.

What does the name Mahed mean?

Mahed is one of the divine names that means expander.

“Mahid” was formed in line with what goals?

Today’s modern life gradually diminishes our identity and authenticity, so it requires measures to prevent cultural and identity deterioration. Mahed is also formed in line with the same goals and tries to produce products that preserve the cultural assets of a nation.

With what character did Mahed get a place in the creative industries?

Mahed is known from the point of view of producing artistic products in creative industries, because most of the time the products are artistically weak and even if they were desirable, they did not grow, maybe because the cultural and artistic structures are mainly from Economic and industrial platforms have been far away and have been presented to the market on a case-by-case basis.

What is the advantage of creative industries?

Before starting our activity in the field of creative industries, we were engaged in production as a hybrid and innovative industry, for that reason no organization or body supported us and we did not have a guardian in this field, so by entering the creative industries from this point of view We have found a more favorable face.

What fields do the products offered by Mahed include?

The principles that we have defined in relation to entering the market include culture and religious identity, Iranian art and authenticity, innovation and technology, industry, production and economy. Observance of all these principles leads to the production of special, beautiful, functional products in line with the market and competitive. Basically, all Mahed products are produced with the Iranian Islamic lifestyle in mind.

What skills do the Mahed team master?

The characteristic of all Mahed team members is that they are very bold, risk-taking and interested in producing creative products in line with meeting the needs of users. Mahed’s art team includes many professors who are unique in the field of Iranian art. They base their work on an understanding of the modern Iranian Islamic lifestyle and civilization, scientific and practical ability in production and industry, mastery of the basics, the principles of the market economy, the new generation of marketing, and a startup attitude to the field of technology and innovation products.

Which manufacturers from which cities do you cooperate with?

Mahed cooperates with different manufacturers in more than 10 cities of Iran and generally operates with a production structure without factories. This issue has led to the establishment of more than 50 production workshops to perform service and production work, and in this way, high employment has been provided, which is very gratifying.

How can those interested purchase Mahed products?

They can purchase the products they want by referring to Mahed’s contracted stores, including Mahed’s house in Qom, Mahed’s site, Digikala, Baslam, Rabi and many other sites.

In addition to Qom, for which cities is the possibility of in-person purchase available?

Mahed products can be presented in person in more than 20 cities of Iran. Those interested can visit Mahed’s website to get more information and get a list of branches.

To date, which Mahed products have been more popular?

The products related to the mourning of Seyyed al-Shaheda, souvenirs of pilgrims and cloth tablecloths have been well received.

What successes have you achieved in the domestic or foreign market?

In general, in the field of cultural products, the amount of sales that Mahed has in the domestic market is unique. It should be noted that we have operated in a very limited foreign market, that’s why we don’t call it success, but we offer our products in about 5 countries, which is also significant in cultural productions.

Have you effectively benefited from the support of the ecosystem of creative companies?

We have always tried to use less support, but it can be said

The only place that has given us continuous support and we have also benefited is the ecosystem of creative companies.

What is the advantage of being in a competitive environment for you?

Being in this space has increased our motivation and effort, and for us it is such that the more powerful the competitor is, the more our perseverance and growth will increase.

What plan do you have in mind for Mahed’s development and growth?

Creation of Clay Studio startup has been a step for the development and growth of Mahed, which is very young and small. With its clay foundation, Mahed shares its infrastructure and facilities with start-up businesses in the field of culture and art, and with their growth and development, it acquires a large basket in this field.

Final summary…

Mahed’s success today is the result of the efforts of a young, creative and loving team. I hope to witness Mahed’s continuous progress in the future and reach the position of an international holding company in the field of Iranian culture and art.