“Online Screening” without sales statistics! Why don’t Filimo and Nemava publish sales statistics?

Fars News Agency-Cinema Group: In recent years, the outbreak of the corona virus has dramatically changed the way people live, not just a small part of the world, but somehow transforms the whole world.

Meanwhile, one of the parts that changed during the outbreak of the Corona virus is the style of watching movies in cinema audiences. The dramatic expansion and growth of online movie screening platforms is a product of this era.

Looking at the current situation of the country’s cinema field, it can be written: One of the important categories that has started during the years of the outbreak of the coronavirus in the online movie screening platforms and continues to be welcomed is the online screening of movies.

The idea, which was first implemented with the film “Exit” by Ibrahim Hatamikia, has a thriving market these days and has brought in a lot of money for some filmmakers and online film platforms.

Now that these platforms have become the country’s most lucrative centers in the field of film and cinema, they need to take a more empathetic look at the issue of financial transparency in the sales sector.

Economy and turnover is one of the most important aspects of the cinema industry. In this regard, “movie sales statistics” is usually very important and the official and transparent announcement of these statistics has always brought challenges in Iranian cinema. In recent days, some news agencies have pointed out why it has not been published for a long time about the sale of films in the online movie screening platforms by “Filimo” and “Namava”?

In recent months, films such as “Careless Crime” by Shahram Mokri, “Appeal Ruling” by Mohammad Amin Karimpour, “Once a Week Be a Man” directed by Shahram Shah Hosseini, “Bandar Band” by Manijeh Hekmat, “Black Open”, “Dynamite” Directed by Seyed Massoud Atyabi, “Staging” by Alireza Samadi, “Dynamite” directed by Seyed Massoud Atyabi and ان have been screened online on the “Filimo” and “Namava” platforms, but no official information has been released on their ticket sales.

It is a new approach taken by these platforms to make film sales statistics confidential and not share them with the media, audiences and moviegoers.

It seems that the operators of online movie screening platforms do not rely on the publication of sales statistics of movies screened online. Because so far, several media active in the field of art in the country have followed the sales of films and no one has talked about the sales of movies.

Filimo and Nemava may be stuck in a dilemma to announce the sales of online movies; If they publish the actual sales of the films, they will have to pay more taxes, and if they declare the sales of the films lower than the actual amount, they will be labeled “failure in online screening”.

Whatever the intention, the key point is that providing sales information in full detail can give the audience and the media a more accurate picture of what has been referred to as “audience taste” all these years.

Now we have to wait and see what justification the operators of online movie screening sites have for not announcing the sales statistics of movies on screen online.

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