The impressive growth of Lemon8, TikTok’s sister app in America
The significance of this lies in the fact that Lemon8’s impressive growth at such an early stage shows the power of attraction that Chinese apps have for American users, even as skepticism about China grows.
It also shows how determined ByteDance is to grow in the US market, as US lawmakers are debating action on TikTok.
the details: This app has generated the interests of the audience [متولدین 1997 تا 2010] It offers a combination of TikTok’s video-based system and Instagram’s photo-based system.
Like TikTok, the app includes a custom “For You” feed that showcases personalized recommendations, as well as a “Following” feed that shows posts from accounts users have chosen to follow.
how it works: Unlike TikTok, this app allows users to upload still photos.
Lemon8’s aesthetic is more artistic, colorful and engaging than TikTok, and in some ways similar to Pinterest.
Lemon8 users will notice from the start that much of the trending content on the platform is related to health and beauty that appeals to a younger female audience, such as makeup tutorials, nail art, and home decor inspiration.
While there aren’t many ads on the app right now, its lifestyle-based content is likely to appeal to retail, travel and culinary brands.
According to the numbers: According to Apptopia, the app has been installed seventeen million times worldwide since its launch in March 2020.
And in the past week and a half, it has been installed 650,000 times in the US.
Japan is Lemon8’s largest market, accounting for 36.5% of its users. This app has significant fans in Asia and Southeast Asia.
big picture: Although Bytedance’s English website has not claimed any connection to Lemon8, there are clear indications that the two companies are connected.
Lemon8 is developed by Heliophilia Pte., Ltd, as listed on the Apple App Store and Google Play Store. The company is listed as a private company based in Singapore, which is the same address as TikTok’s Singapore office.
Bytedance global general counsel Erich Andersen, who represents TikTok, told the AP: “Obviously with the Lemon8 app, we’re going to do everything we can to comply with U.S. law and make sure we’re doing the right thing here.” .
