Zinobeh Smart Pill Box; Along the path of health

Medications have become an integral part of our routine. From iron and vitamin supplements to colorful capsules that lower blood sugar and blood pressure,… that are tied to our lives and their careful consumption is essential for longer health and life; A point that is unfortunately sometimes forgotten in the midst of everyday troubles. Therefore “زینوبه“, Has come up with a solution to remind you with this box of smart pills that these little friends play a big role in maintaining your health, do not ignore them!

To learn more about Zinobeh, do not miss Accomotive’s conversation with this creative team.

Please let us first get to know Zinobeh team.

Zeinoubeh team, like many other startup teams, has had its ups and downs. The initial version of this idea started in 2015 and over the years, it finally reached a two-person core that is working with a number of people to grow Zinobeh. The core and micro-heart of this collection is Dr. Farzaneh Ghorbani, who has a doctorate in artificial intelligence. Startups I am.

What is the purpose of Zinobeh team?

Zeinoubeh’s goal is to provide up-to-date and appropriate solutions for different people in society so that despite the limitations and problems of modern life, they can have a healthier lifestyle and with the help of these tools and strategies, better spend the period of illness, disability or recovery. .

Zinobeh, what does it mean?

Zino in the literal sense (live again) and the suffix (to) have the same meaning (better). In fact, Zinobeh is trying to bring a “better lifestyle” to her audience.

What drew you to this field?

Everyone has experienced illness and seeing a doctor throughout their lives. In this way, which is not necessarily intended for treatment and is sometimes done with the aim of preventing disease and permanent health, sometimes in the pressure of daily life, the person is forgotten or deviates from priorities.

We have all had cases of forgetting to take medication or not planning annual checkups, going to the dentist, having trouble with our tests, having a pediatric vaccine, and buying supplies for the elderly at home, and much more. The idea of ​​a smart assistant to get through these situations and avoid sometimes irreparable mistakes that can be remedied with a little lifestyle intelligence has been the main concern of starting this work.

What is a smart tablet box and how does it work?

One of the first products that our team believes in the need to be present in every home is the Zinobeh smart tablet box. This product is produced in two models of maintenance and smart electronics reminder and can be ordered and purchased through Zeinoubeh website and contract pharmacies. In addition, a new and smart version of it will be available to the public soon, which will cover more markets.

This product helps people to experience the storage, healthy and clean storage of medicines, timely consumption and the correct dosage of their medicines. Zinobeh Smart Pill Box prevents lethal drug interactions, frequent drug forgetfulness and drug transfer use and can be used by all ages and family members.

According to statistics, most emergency visits are due to drug abuse, which has occurred for various reasons, including running out of drugs at home, taking the wrong drug, delayed use and forgetfulness, drug interactions that cause drug poisoning. It has been seen many times that the use of drugs by children and the elderly has caused irreparable damage.

Therefore, the box of Zeinobeh smart tablet can completely relieve everyone’s mind with audio and optical reminders of the use of medicines, a safe and covered container for a large number of medicines, as well as the announcement of the dosage.

How long did it take to get this current product?

The initial version was made within the first six months, but taking into account research and marketing time, production errors and errors, and implementation problems (due to special circumstances in recent years and rising costs over time), it took nearly two years to develop the tools. The needs of the company and the sales department, as well as mass production and the start of direct sales to consumers have been spent.

How do you define Zinobeh’s target market?

At the moment, our active and ready-made products are defined for the elderly and families, but the next smart products will definitely cover a wider range of markets. Due to the success of the market and the increase in the level of digital knowledge in different societies, it has become possible for us to produce and present to the market a higher level of technological products for public consumption.

How many people have made a box of smart pills so far and what has been the feedback?

So far, about 500 customers have used the final product of Zinobeh smart tablet box, and except for one case where the problem occurred due to lack of customer justification, to date, thank God, all customers are satisfied.

How much is the price?

The final price of this product was supposed to be under $ 10, according to initial research. Foreign samples, of course, with less efficiency than this product, with strong marketing and high production, have been able to offer the same product to the market with prices above $ 24, although the mentioned samples are only reminiscent of medicine.

Currently, the price of Zinobeh smart tablet box on the website and all sales agents is 258 thousand Tomans; In fact, just over $ 9.

Despite the increase in the dollar exchange rate in the last two or three years, our product has not faced a price increase, but we will definitely have this problem for the next stages of production. However, given the current dollar exchange rate, the price of zinobeh will still be lower than the world price of competitors.

What is the guarantee of Zinobeh?

This product has a warranty card in the package that the buyer can register on the website of the date of purchase and activate the warranty. Due to the fact that the production of this product is completely done in Iran and this is the beginning of the work of this style of products, and of course we have confidence in the produced product, we have considered a one-year replacement warranty for it.

What challenges have you faced so far?

The first important issue was the lack of market knowledge, and by downsizing our target market, we were able to find more accessible and satisfied customers, such as the elderly. We also had a lot of problems getting the raw materials and parts we needed because of the sanctions. The rising value of the dollar on a daily basis is our biggest challenge in terms of pricing, sales and investment. Problems within the team and the elimination and addition of funds and work fatigue, along with the misdeeds and sabotage of investors, each bent on Zinobeh’s back, but thank God we are still standing and thinking about our future growth.

How has the Corona Pandemic affected your business?

Quarantines prevented us from reaching the elderly due to concerns over health protocols by sanatoriums and health centers. Even people refused to go to pharmacies and our sales and introduction channels were reduced one by one, but on the other hand, perhaps considering that our business is a kind of medical and health equipment, consider First, our success depended on Corona, and honestly we can not hide that it was in some places; Because it forced us to sell digitally, and the company’s sales behavior quickly moved to the next stage, which was less expensive, but overall the speed of the team for production and research and every small meeting was very slow, and as You know, speed is one of the characteristics of a startup that we were deprived of. For example, our team of programmers, who were also telecommuters, sometimes had coronary heart disease twice, which pushed us too far behind schedule, or meetings held online initially wasted a lot of time coordinating with the team. .

Was there a need for a patent? Please tell us about the necessary permissions.

You do not need a patent unless you want to. Health licenses and production and sales are definitely needed, but we did it all together in the first place. We have succeeded in designing and manufacturing several health-related smart devices that have made these products among the knowledge-based products. Zeinobeh smart tablet box has a patent certificate, scientific patent approval and registered industrial design.

Is there a business similar to Zinobeh? What is your competitive advantage?

At present, similar electronic models with this cut-off and the target market are not produced in Iran and have been made only as a pill holder or as a drug warning. Similar foreign items have been produced and distributed for public consumption with the same facilities, which are 4 times more expensive, and considering the conditions of the embargo, the import of these expensive products is not everyone’s business.

Have you ever raised capital?

Yes; Of course, the research and production stages in the past years have been done at personal expense, but Sada-e-Startup and Barakat Foundation have been with us to sell this product and introduce it to the global markets since last year.

What is your vision for the development of Zinobeh?

Certainly, given the community’s need for health products as well as cheap domestic production and the interest of countries in the region to buy technological products near the target market, according to the experiences gained, want to produce other products designed and sold in global markets and Export Or get a sales representative in other countries.

Do you have a special memory of your product development path in mind?

It is repetitive to say that all the moment-by-moment activities of this team are a definable memory, but one of the best moments we experience in this work is the sincere and spontaneous thanks of the consumers of Zeinoubeh products through the networks. A community is sent to us and helps us to be more steadfast in this path.

last word?

The only thing I can add is that our people are an honorable and noble nation, and given the economic conditions and the pawn of Coveid 19, the family basket has become much smaller and added to their living expenses. We, startups and entrepreneurs, live among the same people and have similar expenses, but we consider ourselves obliged to create employment and income for others and use the latest technology in the world for security, health and simplification of lifestyle. Bring the people of the community.

My request to my colleagues is stability in realizing their aspirations for business and more support from the officials of this group. We are relatively young in the country and there is a good level of literacy in our young society. The combination of youthful passion and good thinking, as well as motivation and creativity, along with financial support and facilitating growth paths and overcoming cumbersome laws, can help the growth of our beloved country.

We hope that we can be the pride of the region, but in this direction, we need the sympathy and assistance of the officials. I hope that these voices, which are not insignificant, have reached the ears of the new government and, with the help of these young people, will alleviate the problems they face.