Mehdi Khosravi, the director of the movie “Bride of Angel Street”, pointed out that he had planned to make another movie from the beginning and emphasized that Mohammad Reza Sharifinia’s taste prevailed in the overall atmosphere of this movie.
Charso Press: Mehdi Khosravi, director of the movie “Bride Fereshte Street” from Nowruz films 1402 The cinemas of the country said about their satisfaction with the sale of this film: The reality is that I am both satisfied and not. Finally, considering the sales of other films such as “The Stranger”, “Bucharest” and “Private Meetings” that were released at the same time as this film, our film did not sell badly, but I personally believe that this film had a much higher sales potential and could have been more have sales of these.
The director said about the reasons for the film’s lower than expected sales: both the advertising story and the process that went through to enter the film’s release cycle will ultimately affect the film’s sales. We found out about the release of the movie a little late and these are various factors that have a direct impact on the sale of a movie. Someday we may be able to talk about these factors in more detail, and I prefer to talk about them after the film is released.
Emphasizing his satisfaction for the release of this film in Nowruz this year, despite the fact that it coincides with the holy month of Ramadan, he emphasized: “I don’t think there is any problem with our film because of this.” Some people even raise the question, why did we release this movie at the same time as “Fossil”? In my personal opinion, if anyone claim He is running, he must present himself in the field. Even with all these interpretations, our film is still standing on its own feet thanks God It has not sold badly. At the same time, we say that the ideal we had in mind for this film did not happen.
Khosravi in describing the ideals that he had for the filmBride “Angel Street” has not happened, he said: Finally, when the combination of films for public screening is announced, each film has different conditions to enter the screening cycle. As an example of many cinematographers It is said that since two days before the start of Nowruz screening, they have had all the promotional materials of the movie “Fossil”, but for some reason, the promotional materials of our movie arrived in theaters with a few days off, and we actually missed the first few days. After all, it is these advertising materials, especially in the cinema environment, that influence the choice of the audience. In terms of advertising, we could do better.
The actors were unwilling or unable to promote it
V with reference He also said about the loss of advertising capacities such as public screenings for films on the screen: after all, the actors of our film did not want or could not advertise for the film due to reasons, some of which may be personal. Finally, a significant number of our actors together Follower And they have a following in the virtual space and their silence can create a bad feeling in the audience that the actor is not associated with the movie he has acted in. Of course, this is not true for our film. On the other hand, each of these actors have fans who can find out about the release of movies through these virtual pages, but we also lost this capacity.
Director “Bride “Angel Street” continued: I think we have lost something about twice the current figure of the film’s sales at the box office because of the same things I mentioned. In my opinion, this film can sell 13 to 14 billion Tomans under the same conditions, but this figure has not been realized. Currently, there is a gap between the film “Fossil” and other films on the screen in terms of the sales of the films, and our film could fill this gap to a large extent.
Khosravi about the satellite advertisements of the movie “Bride Fereshte Street” also said: these advertisements must have had an effect on the sales of our film and it is not specific to our film either. Other films also use this capacity. Basically, every movie has different ways to advertise, which should be done in one coherence reach Big broadcasting companies like filmmakers They can create these coherent conditions for a movie like “Fossil”. We were completely strange in this field!
We have not received any notice about satellite advertising
He also explained about the legal prohibition of advertising movies on satellite: really, the details of the process of advertising movies in this space I’m not And I don’t want to know about these things! I myself am interested in advertising my movie I was on TV, but when we don’t have a suitable space and we can’t have our own TV due to the heavy costs that are announced, we naturally go for other ways. My previous film ‘Inverted Seven’ benefited from free TV advertising and we used it extensively. Currently, the responsibility of advertising and broadcasting the film is on the responsibility of the broadcasting office, and until today I have not heard anything about the legal warning regarding the use of these advertisements for our own film.
Director “Bride “Fereshte Street” explained about the similarity of the promotional teasers of this movie to some of the best-selling and box-office movies of the past decades in the cinema. . My previous film also proves that I don’t want to go towards this model of cinema. But there were factors that led us to this film. At the same time, I agree I’m not that the era of this type of movies has passed. I have nothing to do with movies that were once known as blockbusters, but a series Factors I am considering the specific and I believe that a movie in which money circulation is supposed to take place should also seriously consider the taste of the general audience. This type of cinema should pay attention to the needs of the audience, such as music and songs in the film.
He talked about Mohammad Reza Sharifinia’s influence in creating the current atmosphere in the movie “Bride Fereshte Street” also said: After all, his experience in cinema and filmmaking is much more than servant Is. From the beginning, we were going to make another film, but later, when we had meetings with the film’s investor and Mr. Sharifinia and Mr. Mojtabi, the situation changed. Of course, I really liked the story of the film, but the influence of Mr. Sharifinia’s taste and experience on the output of the film is evident. In the details, I tried to create some differences, but how successful I have been or not, the audience should say. When a movie sells nearly 4 billion Tomans during its 3 weeks of release, it is clear that it has found its audience and we cannot deny this fact.
Khosravi also said about whether he considers his film a comedy or not: after all, a film that tries to get laughs from the audience in different parts can Part of Comedies can also be included, but our film is based on a story. We could have gotten more laughs from the audience in many places, but Our program from At first it was not. We were committed to a story that we tried to cultivate well while addressing some social harms in its form.