A conversation with Paraf’s team, one of Raymon’s teams

earlier than Raymon And we talked about its different atmosphere in the startup ecosystem, but Raymon is more different with its established teams. This is what we decided to do with the team Initial which is a studio with an expert, professional and experienced team in the field of advertising and content production. Funders of this team, Superlative And Dynamic Pirusi They accepted our invitation for this conversation.

Tell about the birth of the initials:

At first, we worked in different companies or as freelancers and were waiting for a suitable opportunity to start our own business. Therefore, we took the necessary measures and launched Paraf’s creativity studio in the summer of 1999. All our efforts are to help businesses and individuals to introduce their products or services in the best way and win the competition in advertising. Certainly, every business needs to create targeted content and advertising to communicate with its audience, and this is where we come to help businesses.

The general services of our studio include: graphic design, production of advertising video and motion graphics, advertising photography, branding, digital marketing and advertising.

from where Raymon did you meet

For some time, we were looking for a local rental as an office and workplace, and considering its many challenges, we were looking for a more suitable way of working, until we got to know Raymon’s collection through a search for shared workspaces on Google, and we decided on this. Let’s settle down.

Considering that your work is in the field of content production, Raymon What facilities did it provide you?

Independent rooms with comfortable desks and chairs suitable for long work, healthy and friendly working environment, suitable studios for chromakey recording and photography, meeting rooms, open lobby space for business and friendly meetings, communication with other startups from services We needed it and Raymon provided it to us.

Tell us a little about the challenges of your journey:

Well, every job has its own challenges. One of the challenges we had to start our work was gathering a professional and ethical team, which fortunately we succeeded. Another challenge that can be mentioned was defining a clear and specific structure and road map for work, which took a lot of time. We dedicated this section because we believe that to do anything, we must have a clear structure and proper planning, so that we can be successful in that direction.

Your market has many competitors, how do you compete?

An important rule that we have in our work is to learn and improve our own skills, that is, we always try to compete only with professionals by raising our expertise, in this way we have a more targeted and specific market, we try in every project We provide the best and most principled work and in this way we find lasting and loyal customers and they introduce us to other companies and individuals.

Tell us a little about your team building and recruitment process:

We gathered our team due to the connections we had in previous years in different companies, and of course we are increasing the team members. For this, we would like to find creative people through a contest or challenge. Because the most important principle in the work of our studio is creativity.

Tell me one of the vivid memories of your journey:

One of the interesting memories we had was when we were choosing the name of our studio, which we checked a lot and we wanted it to have a good meaning and to have an effect of our name in it, until we arrived at the initials from the combination of our names and after researching it, we understood its meaning. There is a signature and this is what we wanted. The name Paraf actually consists of the first letters of the names of the two of us who are the founders of the studio. That is, dynamic and superlative.

Last word or advice to the first teams?

As the last words, I would like to say a sentence from Warren Buffett, which helped us a lot to continue and try harder: “When you plant a seed, you don’t dig the ground every minute to see if it grows or not.” So why do you constantly question yourself, your efforts and your decisions? Be patient, stop overthinking and keep watering your seeds.”