Accurate monitoring and needs assessment of customers of 1401 Karafarin Bank program

Sohrab Sadeghi, Deputy Managing Director for Banking, explained the bank’s business lines: “Fortunately, part of the bank’s portfolio has been allocated to the health sector in recent years, and it is political.” The bank’s new investment We need to be much more active in the health, food and basic goods sectors than ever before.
“In recent years, new pharmaceutical companies have become our customers,” he said. Due to the sanctions imposed on the country’s banking industry, these customers preferred to work with smaller and more agile banks. Fortunately, Karafarin Bank is one of the best in the country in terms of providing foreign exchange and international banking services and has acted in a way that maximizes the satisfaction of foreign exchange customers. Has followed the rial.
Sadeghi added: “Of course, before the large-scale sanctions, most of the foreign exchange of customers and companies in the field of medicine was with European countries. Have.
Karafarin Bank’s Deputy Managing Director for Banking Affairs also stressed that corporate, business-personal and investment banking managements should be prepared to provide specialized financial services to their large customers with great agility. We need to carefully review and categorize our customers, monitor their requests and expectations from the bank, and design and provide new products and services tailored to their needs.
Sadeghi also added: “Extensive and two-way marketing and interaction with customers is very important.” We need to introduce a variety of products to them so that customers can choose from our products and services.
In another part of his speech, he pointed out the need for accurate accreditation of customers by the bank’s branches and specified: not paying attention to this issue will cause the bank many problems. Therefore, the branches should help the bank to face less problems in achieving its goals and plans by observing the credit hygiene and accurate accreditation of customers.
The Deputy Managing Director for Banking of Karafarin Bank emphasized the need for joint efforts of all the pillars of the bank to implement the plans and specified: And will make a profit. All managements, one by one, the colleagues of the line and the headquarters, in a collective, coordinated and coherent manner, should try to have a leading and worthy bank by explaining the new business policies of the bank by the esteemed CEO of Banking Programs.