CoCo platform is a professional tool in Instagram analysis

Today, due to the presence of the Internet, social networks are considered an integral part of human life. According to “Statista” statistics, four billion and 14 million people in the world are members of social networks, and the penetration rate of social networks among people is 31%; According to the statistics of this institute, Facebook is the most popular social network in the world with more than 2 billion active users, and then Instagram is the second most popular social network with more than one billion users. According to the same statistics:

• More than 500 million people are active on Instagram daily.
• 25 million businesses are active on Instagram.
• More than 200 million Instagram users click on business profiles at least once.

As you can see, users’ acceptance of social networks has made us see different and different statistics for analyzing social networks every day. In fact, the range of users’ presence has caused the quantitative and qualitative investigation of users’ presence in social networks to be of particular importance. Also, the widespread presence of economic companies in social networks and the use of these networks by various brands in the world has caused the importance of social networks and user behavior analysis to increase day by day.

In fact, social network analysis helps you get unique information about the progress of your marketing strategies, but getting this unique information is not an easy task and you need to work with professional tools in addition to having individual knowledge and expertise in this field. Also learn that their specialized work is the correct analysis of social networks so that you can be more accurate and professional in analyzing your social networks.

CoCo A professional tool in Instagram analysis:

Introduction CoCo:

CoCo It is one of the Instagram analysis tools that provides you with extensive and useful facilities to easily analyze your various activities on Instagram.

Using these features, you can better understand your audience, find problems and gaps in your social media strategies, and see if these strategies have been effective or not. In the following, we will examine the features of this platform in more detail.

Possibilities CoCo:

1: Helping to produce more targeted content:

Do you think it is enough to know which photo, video or story has received more feedback? 100% no, this is only part of your goal. Deep understanding of your content (tracking key Instagram metrics over time with CoCo) is key to developing a content strategy that works for your business.

You can use the top posts feature of the platform CoCo See your top posts and find out what content your audience interacted with the most. You can also use the Engagement in weekdays & Engagement hourly graphs to identify the best hours and days of the week when the published content got the most engagement. and based on this information, publish the content of your audience’s interest at the right time and day. Other CoCo features to help produce more valuable content include:

• Total and period engagement
• Follower and engagement growth
• Post type
• Top hashtag and top words

2: Gaining a competitive advantage:

The first step to creating a competitive advantage on Instagram is to know who is competing with you. In fact, it seems obvious that in order to understand what advantage you have, you first need to know what others have done. In the next step, you can improve your performance against them.

By using the comparison function of this platform, you can check the popularity and reputation of your competitors among Instagram users and compare their performance with yours, find the reasons for their success and failure, and find out in which part of the competitive market your business is in. you have. Then you can easily decide what you can do to improve it.

3: Analysis of Instagram campaigns:

Information such as which hashtags to use and who is most effective in your network of followers is very important in designing campaigns and the success of your campaigns depends on these factors.

Using this feature, you can manage your Instagram campaigns, set your campaign goals by choosing one of the 3 modes of like, comment, and engagement, and monitor the process of approaching the set goal during the campaign. At the end, you will receive a complete report of your campaign from CoCo to evaluate the success and failure of the campaign in accordance with the set goals.

But how much does it cost to use this platform?

Platform CoCo It offers its facilities in the form of different packages in three-month, six-month and one-year periods with the following prices:

Business package with a price of 69 thousand tomans

Agency package with a price of 159 thousand tomans

One of the advantages of this platform compared to similar platforms is the ability to pay Riyals for Iranian users. Iranian users can easily pay for different packages of this platform using online payment portals.

To use CoCo services, you can create your user profile until March 30 and have full and free access to all CoCo facilities for one week.

Conclusion:

Using Instagram data analysis and analysis platforms and tools is a smart choice for businesses and brands that want to make fundamental and planned progress and want to regularly review and analyze the success and applicability of their marketing, advertising and content production strategies.