Customer orientation is one of the goals of Bank Iran Zamin

In the customer-oriented management literature, a customer orientation strategy is a strategy and perception of customers to meet their demands and expectations. In other words, it is a kind of organizational culture that creates the necessary behaviors to value customers in the best possible way.
Bank Iran Zamin is one of the banks and institutions that has been able to implement a customer-oriented culture in this bank by creating empathy and optimal use of modern capacities, and as the evidence shows, it is still updating its goals and prospects in More effort.
Definition of customer orientation in banks
For about 20 years, organizations have been trying to align their performance with the concept of customer orientation. But according to the High Council of Marketing (CMO council), “Only 14% of organizations base their work on customer orientation, and only 11% of them believe that their customers will agree with the presentation of such an image. . »
Customer orientation is a healthy aspect of competing with the primary goal of customer satisfaction, respect and esteem in order to achieve targeted marketing goals. Paying attention to customer satisfaction, keeping up with the latest technologies in the world, interest rates on deposits and stocks, increasing the accuracy of the work process and granting facilities with low interest rates are among the tasks defined in the customer orientation provisions of Bank Iran Zamin.
Banks can easily classify their customers according to the amount of services, deposits and creditworthiness, and encourage them to open accounts, attract and build loyalty by providing appropriate services.
Customer orientation is a strategy based on which a business designs and develops its products and services in line with the needs of today and tomorrow, and increases the economic value created by an enterprise in the long run. Bank Iran Zamin, considering the best business model and current strategies in the world, has been able to put customer-oriented definitions at the forefront of its work and that of its employees.
Customer orientation base in Bank Iran Zamin
The employees of Bank Iran Zamin, in order to maintain customer orientation and human dignity of their clients, consider themselves to adhere to the ethical charter in accordance with the regulatory provisions of the bank. The ethical charter of this bank, most of the provisions of which are in line with customer orientation, obliges its employees to perform customer affairs with respect and speed of action. Bank Iran Zamin believes that the basis for evaluating their performance is the level of customer satisfaction.
The first expectation of every customer is respect. Bank Iran Zamin considers the bank’s customers as real capital and considers maintaining dignity, honor and respect for customers as the main duties of organizational behavior.
For each customer, the quality of products and services is the most important factor in loyalty and repeat purchase from a seller. The customer may tolerate higher prices or other negative points, but certainly will not tolerate the low quality of goods and services. Bank Iran Zamin will be a phenomenon of entrepreneurship in various economic sectors. This bank seeks to be a leading bank in the future economy of Iran by providing quality services and emphasizing customer orientation.
The first thing customers see is the appearance of your business environment and your employees. Bank Iran Zamin, observing order, tidiness, punctuality and eliminating unnecessary formalities, examines the demands of customers within the framework of legal duties and acts carefully and quickly.
One of the important expectations of customers is to receive services in the shortest time. Therefore, designing a proper system and workflow in which you can accurately and quickly respond to customer requests is very important. Bank Iran Zamin believes that the main key to providing up-to-date and standard services to customers is the modern technologies of electronic and digital banking, and in this regard, it operates in such a way that customers have the least need to visit the bank’s branches.
Bank Iran Zamin appreciates the effective use of comments, suggestions and criticisms by colleagues and customers and welcomes it as one of the strategic opportunities to improve banking services.