Hey Fashion, a startup for respiratory patients

He is an undergraduate student in electronics and also a director Startup hey fashion. Due to his interest in innovation and value creation, he entered a professional technical vocational school and gained enough time to deal with these issues. He was also successful and with the design of Hay Mod, he was able to win more than 15 national and international titles in various research and invention festivals since 1997. Follow our conversation with startup manager Hey Mod:

What made you enter the world of startups?

First of all, I would like to mention the best part of my resume, which is my internship at Sharif College of Electrical Engineering, which was my first professional work experience in the field of electronics, and I was responsible for designing training boards for the laboratory. It took me a while to upgrade myself and get the information I needed to implement the product I had in mind.

Shortly after this short period, in November 1998, I attended the Festival of Inventions and Technological Achievements held in Sari to present the product of Hee Mead, and at the same time, a number of judges of the festival, who were activists in the startup ecosystem, They liked Hey Mod’s product and gave me a business card to contact after returning to Tehran, and maybe that was where I entered the big startup world.

What is fashion and what challenge is it going to solve for respiratory patients?

We have more than one billion patients with respiratory diseases in the world, and unfortunately, about 4 million of these patients die every year due to these diseases and the problems caused by them, and this number is about 16 in Iran. Millions of patients have asthma and COPD.

Lack of adherence to the use and improper use of inhaled sprays is the main challenge of these patients, which is true for about 90% of these patients.

Hey Mod has been able to solve these problems to a desirable level by designing a smart asthma spray. Hi-fashion smart asthma spray product has two parts: gadget and software. Gadget is a smart device that is installed on the respiratory sprays of these patients and performs the task of tracking the drug with the help of software installed on the mobile phone.

In summary, the use of smart asthma spray product causes respiratory patients to adhere to their medications up to 68% and also reduces their respiratory attacks by 79% to allow patients to experience a better quality of life.

Where did the fashion idea come from? Were your loved ones facing these challenges?

My younger brother and I had asthma from childhood to adolescence. I had not experienced respiratory attacks for several years, until I once came across an elderly man in a taxi who told me about the severe problems of his illness, which occupied my mind with a different perspective, that is, making and changing to I looked at this issue.

What people and specialties does the Hey Fashion team consist of?

There are currently five of us on the Hey Fashion team, four of us are founders, and everyone in their field is trying to be the best and make the best impact.

If I want to explain more, Mr. Ghanbari is in charge of designing and developing the hardware of Hi-Mod products, and Mr. Naserpour and Mr. Shah Mohammadi are also in charge of the Hi-Mod software section, and I am also in charge of team management and market development. I have and in general the strength of this startup is the team that came together.

Which collections supported Hey Fashion?

Hey fashion to date I’m talking to you has only had one supporter and that Trig-up accelerator Is.

What always made me feel good about Trig-Up was that when I submitted my design to the accelerator and they gave me a chance to present it, I had no understanding of the startup and the value creation space, but nonetheless Hey fashion did not reject and even with Consulting And financial support helped me design a demonstrable prototype, and after that I was able to get acquainted with this path little by little with timely training and guidance.

Did you go to hospitals for fashion tests? How was the cooperation between the treatment staff and the patients?

We went everywhere to test Hey Mead! Although the product of smart asthma spray has no therapeutic effect and is not dangerous for the patient, but still medical centers and clinics were very strict.

To test, we had to stand in front of clinics for hours to communicate with patients. At the same time, we had to offer the product to doctors and specialists in this field, and most of them were not aware of the existence of such a product and its effects, which made our work harder and harder every day.

Does Hey Mod have an external version or is this the first time this type of technology is used for respiratory patients in the world?

At first, in 1997, when I started the Hey Fashion project, I did not know about foreign competitors, and I was designing and implementing it until I reached the patent registration stage, and I had to check my prior knowledge. That was when I realized how many big companies Americans and Europeans are developing this product.

We already have more than 15 international competitors working with companies like Astrazenka.

Tell us about your audience market and your marketing plan:

The community of respiratory patients is very large and we have considered a part of this community to start our activities and our marketing plan is based on both b2b and b2c models.

What is your development plan for Hey Fashion?

Smart asthma spray will not be the only product of fashion, and we intend to develop the products needed by these patients in the field of smart health, focusing on respiratory diseases.

Are you looking for export?

Yes, of course Startup Another is that we would like to launch our products internationally so that respiratory patients around the world can use this product.

Tell us an impressive memory from the beginning of Hey Fashion’s birth until today:

In general, working in the field of health is full of happy events for me, for example, if hey fashion causes a growing child to experience a better life and the risk of respiratory attacks is reduced and the oxygen required Get yourself well for growth This is the feeling that can not be exchanged for anything else.

One memory that happened to several patients during the Hee Mod test, and I became more determined to continue working with Hee Mod, was that the patient who was using the Smart Asthma Spray had not used his rescue spray properly for several years, and we In our tests, we noticed this problem and informed this patient so that no worse things would happen to it.