Supporting women entrepreneurs and artisans in the special plan of Jihad Kala
According to IRNA, “Maryam Soltani” said that it is a unique and unprecedented experience for hundreds of Iranian manufacturers to present their products in one collection, adding: “Although the Jihad Kala project has a supportive view of all home appliance manufacturers, but with the view of encouraging women to Entering economic activities, women artisans are specially supported.
He pointed out that the business environment in our country faces many obstacles and these obstacles are more for women who want to enter the economic arena, clarified: with a jihadist action and in line with the menus of the Supreme Leader, we try to remove some of these obstacles Eliminate in favor of producer and consumer.
The Chairman of the Board of Directors of Jihad Kala pointed out: The elimination of redundant links in the supply and distribution chain of home appliances on the one hand causes the goods to reach the consumer at a real and reasonable price and on the other hand creates a suitable market for Iranian production with rapid return of liquidity to companies. Help solve their funding problem.
Stating that respect and attention to the institution of the main family is undeniable in national and religious beliefs, he said: “The national plan of Iranian dowry has been thoughtfully formulated and explained and has a mutual benefit that helps young couples to buy home appliances with the best Quality and the most appropriate price have an effective role in the prosperity of the country’s industry.
Soltani continued: Jihad Kala Square is not limited to buying dowry and all classes can use this opportunity to buy all kinds of home appliances in cash and credit.
Inviting home appliance manufacturers to participate in the Jihad Kala project, Soltani added: “Jihad Kala is not the only platform for the supply of goods and valuable missions have been defined for it, including helping manufacturers to provide raw materials, liquidity, and the domestic market.” And external, as well as creating opportunities for synergies between small and medium-sized enterprises to operate as a brand.
He stressed: “Small and medium units that can not create a brand and pay the heavy costs of advertising and marketing, by standing together and producing a product as a brand can overcome this weakness.”
Soltani, stating that many Iranian products in the field of home appliances can compete in regional and global markets, said: “One of the measures of Jihad Kala is to provide export infrastructure for this group of manufacturers to access the market beyond the domestic market to develop the company.” And provide activities for them.
He stated: In order to buy goods from Jihad Kala, in addition to visiting the sales festival, which is located in the Tehran International Fair, families can order and buy their desired goods in person and online through the Jihad Kala website.