Virtual reality is a new technology that in the days when the discussion of metaverse is hot, it is mentioned as a window to enter the world of metaverse. Raymon Mediaas it hosts media and content production teams, Team Cavalence also has This team has a special focus on VR technology. Follow our conversation with this team:
- Please introduce yourself with your work history in this field:
We are the Qulence team consisting of Alireza Emami and Hamidreza Lotfi, who started our activity in the field of virtual reality in the early 1400s. At first, according to the needs in the housing and construction market, the first product of this business was designed and built. The audience of this range of mass services were large builders and tower builders who, using this technology, found the ability to introduce and display their units to customers in an innovative and modern way.
In the next step, the business decided to design and provide its services and products for various industries such as retail, steel industries, medical engineering, etc.
The vision of the Qulance team is to enter the education industry and provide new solutions to optimize and improve the learning and teaching processes so that it can play a role in the growth and improvement of the level of literacy and awareness of different classes.
- Please explain more about virtual reality:
Describing virtual reality technology with words is a very difficult task, it is like trying to describe the earth in words for someone who has not seen it, but in simple words, virtual reality technology uses special hardware and software. It creates a simulated experience for the user that can be very close to the real world.
Virtual reality glasses, which are the main hardware part of this technology, have made significant improvements in recent decades and have been able to create an amazing experience for users. Considering the speed of development of this technology in recent years, it is expected that we will see more powerful, smaller, lighter and faster virtual reality glasses in the coming years.
- What are the applications of this technology in different fields?
Because this technology has the ability to create a copy of the real world, it can be a powerful tool to respond to the needs in the real world. According to this issue, a virtual world can be created based on the needs of any industry to meet the desired needs. For example, in the marketing and sales industry, this technology can be used for better communication with customers. Also, in the entertainment industry, because the user is immersed in a fantasy world, it can create exciting and attractive experiences for him. Other industries such as education, medicine, psychology, tourism, etc. . . They can also benefit from the facilities provided by this technology.
- What year did it enter the country and what progress has it made?
Since the 1990s, we have seen the arrival of mobile glasses that offered a basic experience of this technology to the audience. In the following years, game cities, shopping centers, and entertainment venues provided this experience to users using more advanced equipment. At this point in time, we saw the introduction of more professional glasses for personal use, which were associated with high prices and low import volumes, and few people had access to them. From the end of 2019, the large-scale import of virtual reality glasses began, and currently the Iranian market has no shortage of hardware for this technology. In the last 5 years, teams have been researching and developing various products and have had remarkable results, however, we have not yet seen the widespread use of this technology. Based on the remarkable progress of this technology at the global level, it is expected that in the coming years we will witness the significant growth of this technology in Iran.
- Does this technology have an alternative?
This technology does not have an independent replacement, but it is possible to integrate other technologies such as augmented reality, Internet of Things, artificial intelligence, etc. . . It exists with virtual reality.
- The discussion of metaverse is very hot these days, what is the role of VR in the world of metaverse?
The discussion of metaverse is a detailed discussion, but in short, it can be claimed that virtual reality is a kind of gateway to the metaverse, and the metaverse cannot reach its fullness without relying on this technology.
- Explain more about the hardware equipment of this technology:
The key hardware of this technology is virtual reality glasses.
Virtual reality glasses are divided into three categories:
The first category is mobile glasses that work by placing smartphones in them.
The second category is glasses that are activated by connecting to a computer. The third category is the glasses that, in addition to connecting to the computer, have an operating system and can be used independently.
In addition to these special VR gadgets are also available in the market and they play a complementary role to the glasses.
- What are the challenges of VR in the country?
The lack of expert staff and the lack of people’s knowledge of this technology and its functions due to its newness are among the main challenges for the development of this technology. The lack of proper investment and financing for the growth and promotion of this industry has also had a significant impact on its slow growth rate.
- If a person is interested in this field and job, what path should he follow?
Game and animation software and 3D simulation are the main elements of product production for this technology and play a key role in this technology. Besides that, programming knowledge is also one of the important elements of this technology, and those interested in entering this field can enter the virtual reality industry by learning these topics.
- What do you say in summing up this discussion?
In recent years, the virtual reality industry has faced a stunning growth in the world, and the world’s largest companies have entered it and made large investments. However, in Iran, we see the lack of taking advantage of this opportunity, and investors, large and small companies, and various groups and institutions have not yet had an effective presence in this industry. Using this opportunity can have a great impact on the future of businesses. The Cavalence team is always interested in cooperating with different industries to open the door to enter the world of virtual reality with this synergy for all those who are interested.