150,000 defective vehicles are still in the parking lot, automakers / 80% of production vehicles reach dealers
According to the economic correspondent of Fars News Agency, the issue of requesting an increase in car prices by car manufacturers is not a new issue, and car manufacturers have repeatedly raised this demand each year and in return promise to improve production and supply conditions, while Despite agreeing to request an increase in car prices, especially during the last three years, there is no change in the production and supply sector, and car manufacturers, despite being allowed to increase prices provided they increase production circulation, continue their usual practice of injecting car drops into the market. They turn to keep the market thirsty and increase prices unreasonably.
Due to this situation, the General Inspection Organization of Iran, the board of directors of Iran Khodro and Saipa companies to explain the reason for neglecting to reduce the number of cars on the floor of those companies despite the increase in car factory prices in the market regulation headquarters and its implementation by Automakers are called.
In order to investigate why car manufacturers are not fulfilling their obligations despite the increase in car prices, we had an interview with Ahmad Nematbakhsh, secretary of the Automobile Manufacturers Association, which you can read below.
In this conversation, Nematbakhsh points to the need to reform the car pricing method, a method that was once implemented in the 1970s and was proposed by the Ministry of Silence during Rahmani’s administration, but was not implemented.
Nematbakhsh claims that by implementing this method, the false demand for cars will be reduced in a short period of time, and therefore, as the demand decreases, the price of the car will decrease and reach equilibrium, and after balancing the price of the car, the automakers will spread the red carpet for buyers.
* Carmakers claim losses despite an 18% increase in car prices
Fars: Although about a month ago, the factory price of cars increased by about 18%, and despite the fact that car manufacturers had announced that if the price of cars increases, they will complete and offer defective cars on the parking lot, but something about an increase The supply of cars to the market has not happened by car manufacturers, what is the reason for this? Why do they not live up to their commitments, despite the fact that every time they ask for a price increase from the automakers?
Blessing: The request to increase the price of car factories was due to the fact that car manufacturers were making large losses, so based on the documents, calculations and calculations submitted to the Protection Organization, the Exchange and the Competition Council, this loss was established. But despite this loss, since the policy of the Ministry of Silence was to increase car production, car companies did their best not to reduce production.
Meanwhile, a review and comparison of the cumulative statistics of car production until the end of December this year and last year shows that car production has not only not decreased, but has also increased by about 2 to 3 thousand units.
At present, according to the usual routine, each of the two major automakers produces about 2,100 units of vehicles per day. The problem of car manufacturers’ lack of liquidity has not been solved yet, and car manufacturers are facing a lack of liquidity, and although the price of cars has increased by 18%, they are still losing money.
* We import car electronics
نعمتبخش: There is still a problem with the supply of electronic components, and in order for production to be continuous, automakers must import some of the components needed in this sector at tens of times the actual price. In general, there are problems with currency transfer, aviation and shipping sanctions, and for example, with each airline, we can not import the required parts, and these issues have made it impossible for us to produce more than 2,100 units per day. Increase.
* Automakers owe 50,000 billion tomans to “parts” manufacturers
Lack of liquidity is one of the problems of car manufacturers, so that car manufacturers have not been able to pay the debts of parts manufacturers, which is more than 40 to 50 thousand billion tomans, and this has caused parts manufacturers to not be able to provide the parts needed for production lines.
* 150,000 defective cars on the parking lot floor of car manufacturers
Fars: The inspection organization of the whole country has called on car manufacturers to explain the reason for the incomplete completion of cars on the parking lot floor and its supply to the market.
Blessing: There are about 150,000 defective cars in the parking lot of car factories, despite the fact that the representative of the General Inspection Organization is invited to the car committee to be informed about the reasons for not completing this car and offering it to the market. Cars in the parking lot are referred to as hoarding.
Fars: The issue of requesting an increase in car prices from automakers is not a new issue, and automakers have this request regularly, and each time they promise to improve production conditions, but despite agreeing to request an increase in prices, but Nothing special and positive happens in the supply side. How much will the price increase satisfy the carmakers in the end? Apparently, the recent 18% increase in car prices has not yet satisfied the carmakers, which has not led to an increase in production and supply?
Blessing: The point is that increasing the factory price of a car is not at all comparable to increasing the price of raw materials for car production. For example, the price of each kilogram of Mobarakeh steel sheet in 2016 was 2,420 tomans, and the price of each kilogram of the sheet of this product has increased to 27,387 kilograms in the average of the first 9 months of this year, and based on this, it has increased by 1,032 percent. had.
The prices of alloy steel, aluminum, polymer materials and copper have increased by 880, 765, 921 and 895 percent, respectively, and therefore the average consumption of materials in car production in the first 9 months of 1400 compared to the same period in 1995 increased by nine hundred and 18 percent. Found. Now, compare these numbers with the increase in car prices during the same period, which is 285 percent. You will see that the increase in car prices versus the increase in the prices of raw materials for car production is not a significant figure at all.
The agreement to increase the price of the car by 18% was based on the documents provided to increase production costs. Automakers are losing money, while with an increase of 18%, automakers are still losing money.
Fars: Mr. Nematbakhsh, please answer the question, how much will the increase in the price of car factories finally convince car manufacturers to make a loss?
Blessing: I will answer you. But as mentioned, the increase in the price of raw materials is not comparable to the increase in the price of cars at all, while the increase in the dollar rate also affects the cost of cars.
We have said many times that they should allow some increase in the financial capacity of automakers, but no action has been taken in this regard. With funding, component makers will come to life and be able to supply production line parts.
Fars: Should they provide facilities?
Blessing: Well, they can give loans, and according to Article 90 of Article 44 of the Constitution, if the government sets the price of a good below the real price, it must consider the loss aid in the budget in the same year and pay for that production sector. No matter what they call it, we want to solve the problem and pay the parts manufacturers’s debt so that the parts manufacturers can be empowered and can supply the parts needed by the car manufacturers, and as a result, the car manufacturers complete and market the defective cars.
But in answer to your question and how much the price of the car should increase in order for the car manufacturers to make a loss, I must say that if the sales method is improved, all the problems will be solved.
Fars: How should the sales method be improved? Every time carmakers ask for a price increase, they say that if the price increases and the loss is compensated, production will increase, but after the increase in car prices, production and supply will not increase, why?
Blessing: As I mentioned, just by raising the price of the car below the cost price, our problems will not be solved because our debt to the parts manufacturers still remains. Therefore, with each increase in price, a loss may be reduced, but in general the general situation does not change.
But in the case of car pricing, they should allow the price of the car to be determined, like other industrial goods, according to the formula of the price fixing board, that is, to allow car manufacturers such as home appliance manufacturers or other manufacturers of industrial goods to price the car according to the formula. The price setting and pricing board should price and sell so as not to lose money. Of course, it should be noted that this method will solve the losses of the automaker, but will not solve the problem of car prices in the market.
Fars: What is your suggestion to solve the car price problem in the market?
نعمتبخش: Suppose that the price of Pars car factories is 170 million Tomans, today the consumer must pay about twice as much to buy this car from the market, ie about 340 million Tomans.
* 80% of car buyers from factories are brokers
Fars: People believe that you do not give the car to the real consumer and the car is handed over to the intermediaries and dealers of Iran-Khodro to be sold at a higher price in the market. How much do you confirm this?
نعمتبخش: You see, there is a quality and standard inspection company that monitors the after-sales service of car manufacturers by contacting car buyers. That is, the company, after 4 months that have passed since the sale of the car by the automaker, will contact the buyer to ask if the car was purchased and after-sales service is satisfied or not? According to reports, 80 percent of those contacted said they had sold their car.
80 Therefore, 80% of car buyers are not real consumers و and since the liquidity in the market is over 4 thousand thousand billion tomans, some of them wander their money into various markets, including the car market.
As I said, the mandatory price of Peugeot Pars in the factory is 170 million Tomans, but the market price of this car is 340 million Tomans, while its cost price is 200 million Tomans for the automaker, and so when the pre-sale plan is announced, for every 10,000 cars that are There is a demand of 5 million people, most of which are false demand, and the only purpose of these applicants is to buy a car to sell and make a profit.
* The supply price of the car in the factory should be close to the market margin price
Fars: Anyway, what do you think is the solution?
Blessing: The basic solution that both the car and the people can easily buy the car they need and the lottery is drawn is to bring the supply price of the car in the factory closer to the market margin price.
At some point in the 1970s, the difference between factory and market prices became very large, so to solve this problem, the Economic Council approved that car prices should be sold at market margins, thus eliminating false demand and reducing market prices to 4 per week. 5 million tomans will be reduced.
But this measure requires that 20,000 billion tomans be paid to the car manufacturers so that the car manufacturers pay their debts to the parts manufacturers and the parts manufacturers regularly deliver the parts to the car manufacturers .
* Two-priced car prices are the source of rent and corruption
Fars: In the previous government, the plan to sell cars was proposed 5% below the market price, but MPs opposed it. Given the decisive role of dealers in determining car prices, what guarantee is there that the implementation of such a plan will reduce car prices? Can prices still rise if automakers do not increase production and supply?
Blessing: By correcting the price of the car and supplying the car to the market marginal price, that false demand will be reduced by 80%, and by reducing the demand, the price of the car will decrease; So far, several solutions have been proposed to control the demand and price of the car, such as supplying the car with a national card, supply through lottery, three years after the previous purchase of the car from the factory or not delivering the car document to the buyer. But for all these cases, a bypass solution was found and none of them was effective in controlling demand and price.
Fars: The Minister of Silence has announced that by the end of the year, car production will reach one million units. Produce a number of cars?
Blessing: It’s very difficult, but the automakers will do their best, and we hope to increase production to one million units.
End of message /
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