A look at the number of screenings of movies on blockbuster Tuesdays

According to the film correspondent of Fars News Agency, since the beginning of this year and after the high price of cinema tickets, Iranian cinema experiences its busiest days on half-price Tuesdays, a day that actually has a serious impact on the sales of each film and the audience.

A look at the statistics announced by Cinema Shahr shows that in recent months, the largest number of moviegoers watch movies on Tuesdays, for example, in June, the average number of moviegoers in cinemas on normal days is between 50,000 and 100,000, but this number on Tuesdays is It has reached 200 thousand people.

But another point that is important in the cinema and the box office is the number of screenings and theaters that each film has; Mohammad Reza Lotfi, director and film critic, raised a question that we should ask ourselves first, do we have something called film burning in the cinema distribution system? He said: “Yes, there is film burning, and it exists in a disastrous way, but one point is formed in the middle; What should we do? Should all movies have the same level of sensibility from a communist point of view, so that the departmental system can be saved and cinema can prosper? No, this is not the case, and you can’t look at the cinema from a communist point of view!

Yesterday, one of these half-price days happened and the cinema had a total audience of about 195 thousand people and has experienced a box office with more than 5 billion Tomans.

Among the movie works, Fossil, which started its release on March 25 of last year, had the highest sales and of course had the most theaters and screenings.

This film by Karim Amini has brought about 90,000 viewers to cinemas in 310 theaters and in 802 screenings, and almost more than 40% of last Tuesday’s sales were related to this film and it has sold more than 2 billion Tomans.

Hossein Farahbakhsh, the producer who is currently showing the film Shahr Hurt, criticized the uneven conditions of the screening in an interview and said: “Strange events are happening that I have not seen in the past forty years of my activity and what we are witnessing. It’s a kind of screening engineering in favor of a particular film that was released on Eid without a serious competitor and today after three months of release and with the addition of significant films that were added from last week, it is still selling like the first day.”

“City of Hurt” is another film by Karim Amini, which has experienced screenings of 50 thousand people in 271 theaters and 612 screenings. Previously, Mohammad Hossein Farahbakhsh, the producer of this film, had complained about the screenings and the way his film was screened.

“Leather Coat” is the first non-humorous movie among bestsellers, this film has experienced good sales due to its actors, this film was released in 141 theaters and had 250 screenings, “Leather Coat” has a total of nearly 12 thousand audiences have experienced sales of over 300 million tomans.

Hossein Mirzamohammadi, the director of this film, referring to the genre in Iranian cinema, said: “We are facing a severe lack of genre in our cinema, and this lack of genre can be due to the lack of acceptance by cinematographers or the lack of acceptance by the audience or even the policies of cinema authorities in the cinema organization. But with the new approach that I see in the film organization, I can say that the variety of genres has been given a lot of attention.”

He continued: “Social cinema is placed in the form of a subject, and this subject can also be placed in the form of a genre, and this genre can be defined in the genre of noir or neo-noir, like my film, or, for example, “The Tenants” can be defined in the genre of comedy, but surely the approach “Social can be seen in a more colorful way in noir or neo-noir cinema, which is defined mostly in the context of the concept of social destruction.”

“The Bride of the People”, “Maslehat” and “Ahang Dofare” are the next 3 best-selling movies of this Tuesday, respectively, these works have 155, 178 and 113 theaters respectively, and with these theaters, they have sold nearly 200 They have experienced millions of Tomans and had an audience of 10,000 people, among them only “Ahang Dofere” had an audience of 8,000.

Among the new works of the summer release package, “Night Watchman” is ranked ninth in sales with 76 theaters and 119 screenings. Mirkarimi had previously complained about the number of screenings.

This movie has seen more than 2,000 viewers and sold nearly 70 million Tomans last Tuesday. Majid Eslami said about “Night Watchman”: “Mirkarimi’s movie is practically not like any movie, neither so-called social realist movies nor previous movies. himself A kind of determination can be seen in the formation of this film, which is visible in the choice of its actors, such as the main character who has an amazing innocence and the girl who is completely like the actors and of course the old man. In the film’s strategy, which does not want to be too dramatic and does not want to make a business out of poverty like many others, it is not afraid of being lyrical in the heart of realism and focuses on details as much as possible. This is the peak of Mirkarimi’s skill and maturity in dealing with very common and obvious issues, and the good thing is that he does not shy away from experimenting. He learns from his previous films; But it does not repeat itself. A strange combination of the intimacy of “child and soldier”, the courage of “as simple as this” and the lyrics of “a sugar cube”.

“Imagination” is another summer film that was released in only 45 theaters and in 59 screenings and did not experience good sales.

Cinema critic Mustafa Mahmoudi said about the number of movie theaters showing movies on the screen: “By checking the state of movie theaters and movies on the cinema screen, I observed a movie like “Guardian of the Night” which was screened at the 40th festival and a noble and unpretentious family movie. It has only 50 theaters; But the movie Shahr Hurt, which was released at the same time as Reza Mirkarimi’s movie, has 175 movie theaters at its disposal!”

This expert continued: “In other words, Reza Mirkarimi’s film does not even have a third of the theaters occupied by the city of Hurt.” The film Leather Jacket, which is a socially inflammatory and warning film, has only 113 theaters for screening, and the film Expediency, which was banned for three years, has only 77 theaters for screening, which does not reflect justice in the screening.

*Conclusion

The number of screenings of a film is directly proportional to its sales, in this screening, a film like “Fossil”, which has been on the air for a long time, has a high number of screenings, and some of the summer screenings have double-digit screenings.

Daud Tawheedperst, the cinema director, has said regarding the implementation of justice in the cinema, especially in the field of cinema: “It is not possible for one person to compete barefoot and one person riding a Benz in the last system; It’s not possible for someone with an endless budget and someone like me to make a film with a very small budget and expect me to win this unfair competition!”

He noted: “In any case, this insider and outsider must be eliminated, and I wish that our pre-medieval notion would be eliminated that because someone passed an exam and won gold in the World Championships, he will surely win gold in the Olympics!” This is wrong within the wrong, and experience has proven this opinion of mine.”

The director of the movie “Shirin Qanari Bud” emphasized: “In my opinion, the best cinema director and the worst cinema director in Iran have only a 20% difference in quality, and that is due to the unequal conditions they provide for them.” There should be no difference between any person and to identify the best, equal conditions should be provided for everyone.

Tawheedparast then pointed to the field of screening: “I believe that all films should have equal conditions in the screening at first!” In the sense that all films have the possibility to be forced to be released in at least one week, for example, in 20 cinemas, but the sale of the film is decisive here! “Selling a film in the field of screening means winning a selection competition in wrestling, and it is natural that any film that is welcomed by the public should be screened for a longer period of time.”

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