A report on Satra’s support measures/Platforms and TV channels complement each other

According to the Fars news agency, citing Satra’s public relations, considering that the support function of the Universal Audio and Video Media Regulatory Organization has received less attention so far, Satra’s public relations decided to publish a report on Satra’s support measures under this pretext. provide

The Organization for the Regulation of Universal Audio and Video Media emphasizes that, firstly, it considers itself the observer and supporter of the universal audio and video media, including home television, and secondly, it believes that home television networks and television networks are complementary to each other, and synergy between television networks and home television networks leads to It will increase the media influence of the Islamic Republic of Iran inside and outside the country.

It is important to pay attention to the fact that the structure of the broadcasting organization in Iran is fundamentally different from other countries in the world and this organization, as a public institution, has been providing media services to the people since its inception until today, and not only ever. It has not been motivated to compete with domestic media, both inclusive and non-inclusive, but with the establishment of Satra, it has taken several measures in the field of regulation and provision of support packages for inclusive audio and video media. If Satra were to consider home show producers as competitors, these supports would never have been formed. The fact is that radio, television, home theater and virtual networks are not only not competitors, but they all complement each other.

Although it is necessary to emphasize what will be stated in the following regarding the supporting role of Satra, the supervisory role of the Regulatory Organization of Audio and Video Media is not negated, but Satra always prevents the rights of users, especially families, children and teenagers, in the field of regulation. From producing and publishing harmful content. At the same time, the emergence of Satra as a facilitating and supporting institution for the media that have obtained a license from this organization will be revealed more than in the past by studying the following items, God willing:

1. Preparation and supply of special support packages for religious and national occasions: in Satra’s content support packages, it is possible to use contents, TV series and cinematographic works that are popular with the public or contents whose broadcast rights have been purchased by the Broadcasting Organization. , has been prepared. The mentioned packages are provided to them on a continuous basis on various occasions based on the rating of the inclusive audio and video media.

2. Providing the possibility to use the special frame (iframe) of CIMA channels: Satra has made it possible for the audio and video media to broadcast the iframe of television channels live according to their needs or requests and based on the rating system. Their products are perfect. For example, a “video on demand system” that has Quranic content can broadcast the Quran live in a dedicated frame. The media whose subject is sports can broadcast the content of the sports network live in a dedicated frame, and on most occasions it is possible to use the live broadcast of all TV channels in the form of i-frame.

3. Providing free consulting services to modify the scenario of works applying for a production license with the aim of producing attractive and healthy works and regulatory support for the production works of the mentioned systems: in many cases, the works of the production license applicant are reviewed by the experts of the Secretariat of the Dramatic Works Licensing Council on a weekly basis and with Referring the scenario to the experts in this field, while determining the faults of the scenario, the correction suggestions to maintain the attractiveness of the Toam effect will be determined with regard to the Iranian Islamic culture. In this way, efforts are made to facilitate both the conditions for producing an attractive work and cultural sensitivities in terms of upstream documents, including the laws approved by the Islamic Council and the Supreme Council of Virtual Space and the Supreme Council of the Cultural Revolution.

Also, if after the production of the scenario, defects are observed that are caused by the producers’ lack of attention to the approved scenario and production rules and regulations, again Satra’s effort is to resolve the defects by providing advice to the producers and then release the license. , to issue and in this way to prevent the financial loss of universal audio and video media. The mentioned consultations have caused Satra to remove the financial burden of applying content considerations related to the platforms’ productions from the shoulders of these media. The process that was previously a financial burden and costly for the platforms, is now carried out with the support of Satra in order to witness the realization of a healthy, useful and safe virtual space without the need to spend money on the part of the media.

4. Protection of intellectual property rights of the media: Audio and video media can announce their exclusive programs to Satra and request the protection of intellectual property rights. In order to prevent intellectual property violations of these works, Satra takes special measures to protect the rights of these media and in cases where the intellectual property of a work is violated, it pursues the matter through legal authorities until the result is reached. In addition, Satra, as the regulatory body, has considered a mechanism to arbitrate disputes, and industry activists will soon be able to file their complaints through an online arbitration system under design.

5. Making an agreement with the scientific deputy of the presidency to facilitate the conditions for the transformation of universal audio and video media into knowledge-based companies: Satra Organization, considering the great importance of organizing and developing services to activists and stakeholders related to this field, with the agreement of the scientific and technological vice president of the presidency, It has been determined as one of the main principles of reviewing and introducing creative companies, in order to benefit from the incentives of the mentioned deputy. With the introduction of Satra, comprehensive audio and video media are considered as a creative company and use the facilities of such companies.

Some of the services and facilities that are provided to creative companies are: support services, financing and capital attraction, grant of facility profit subsidy, facilitating the issuance of guarantees, attracting capital for creative and innovative projects, business environment facilitation services, market development services, Establishing creative companies in the National Science Park, soft technologies and cultural industries, legal consultations, etc.

6. Training and empowering inclusive audio and video media: Designing and implementing Satra training courses in various fields in collaboration with the University of Broadcasting and Broadcasting, along with the awarding of an official and valid degree by the said university, is one of the things that has been continuously noticed. These courses are designed with the aim of training and empowering inclusive audio and video media, and two training courses “Media Management” and “Content Evaluation Skills” are currently being implemented for media managers who intend to convert their temporary license to a permanent license.

7. Creation of Satra Inclusive Audio and Video Media Innovation Center: Applying the latest scientific achievements in the field of media industry regulation through the use of artificial intelligence has been one of Satra’s concerns. has established a comprehensive The Innovation Center for Audio and Visual Media (Aumik) has been operating with the following goals from 2019 to today:

A) Taking advantage of modern scientific principles and technological regulation
b) Development, analysis, identification of trends and prospects in the country’s media industry
c) Implementation of innovative ideas in the field of media and content
d) maintaining intellectual property rights
e) Research, research, policy research and training for media forces and organizations
Currently, five accelerators are active in this center, each of which manages about 10 startups.

8. Continuous interaction with mainstream audio and visual media: various Satra vice-presidents have daily continuous interactions with mainstream audio and visual media, including home theater media. Satra’s continuous appeal to the media has not needed to be reflected in the media space. Regarding the interactions that have been reflected in the media, we can refer to the recent statements of Mr. Sertipi and Shanesazzadeh, managers of two important platforms, “Namava” and “Filmnet”, which explain the real interactive and supportive environment provided by Satra.

Now, in the meantime, if the third platform, whose manager is also in constant interaction with various Satra vice-presidents and is aware of the content considerations emphasized by the upstream documents, deliberately violates the rules and under the pretext of being knowledge-based towards the production And publishing harmful content without permission, what should be done? Shouldn’t the regulatory body react to clear violations of the law? What is the duty of a person who, using his legal position, supports the illegal behavior of this platform?
The answer to these questions is not within the scope of this article and it is necessary to answer these questions on another occasion.

To be honest, Satra would never have supported these media if he did not consider himself a supporter and supervisor of home viewing platforms. The reality shows that Satra, as a regulatory and facilitating institution, considers home theater media, other audio and video media, and television channels to be complementary to each other, and since the responsibility of regulating and supporting the field of audio and video media is the responsibility of this organization, The main concern and priority of Satra is trying to fulfill the stated missions.

Although it is necessary to state that Satra’s programs to support universal audio and video media are beyond what was discussed in this field, and Satra’s deputies, especially the deputy of market regulation and business development, as well as the deputy of users and social regulation of programs Various others have been prepared to support the mentioned media, each of which will be informed at the time of implementation.

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