A statistical profile of Iranians’ interest in buying capital goods / Where do Iranian people prefer to save their savings?

Online Economy – Amirreza Mohammadi: The long-term double-digit inflation in Iran’s economy has caused every Iranian to look for a solution to escape from the devaluation of their currency. In the meantime, since depositing in the bank has a lower interest rate than the inflation rate, many Iranians are looking to invest in property markets, the value of which grows at the same time as the inflation rate.

But investing in each of these markets requires a certain amount of capital. For example, investing in the housing market requires high capital; But on the other hand, investing in markets such as the stock market and foreign exchange is possible with any amount of capital. Investing in markets such as cars requires less capital than housing; However, the capital required to operate in it is still high.

The transformation of goods such as cars and housing from consumer goods into capital goods is one of the effects of high inflation rate, negative real interest rate, and many obstacles on the way to production; For example, the tax system in Iran is such that it punishes entrepreneurial activities and encourages speculative activities; But how can people’s interest in investing in different markets be recognized?

How to track people’s investment interests?

It is possible to answer this question in different ways. Reputable centers around the world analyze people’s investment interests by methods such as polling economic activists, polling a group of people, checking words used in reputable economic magazines, checking search results in cyberspace.

For example, some reputable centers around the world and Iran post polls on their websites for followers to express their opinion about property markets in a specified period of time. For a more specialized review, some centers conduct a survey of a specific group. For example, in their survey, financial market activists or economic activists are asked.

Many centers also find out people’s investment interests by checking the titles used in magazines and news websites, or using search results in a specified location and time period. This method is also used in many theses and scientific articles. Finally, the results of the above methods show an interesting view of people’s interests in property markets, which can help investors and other groups who are interested in investing in investing and acquiring. Help more efficiency. These results can also be useful for economic policymakers.

Which market were Iranians most interested in in the last 12 months?

Google data shows that Iranians searched the gold market the most between January 1401 and January 1402. Google’s comparative data shows results based on popularity, ranging from 0 to 100; The closer the number is to 100, the more popular it is compared to others. On the other hand, the lower the score, the lower the popularity of that phrase in the Google search engine.

The average score of the keyword gold price in the specified time period was 42. Also, the keyword search for gold price has suddenly increased in the months of February and March of 1401, as well as October and June of 1402. This issue shows that the attention of Iranian prospectors was suddenly attracted to the gold market in the mentioned dates.

After the gold market, the most searched by Iranians is the foreign exchange market. To show the interest of Iranians in the foreign exchange market, the keyword dollar has been used. The average score of the keyword dollar in the mentioned time period was 19. Also, the search for the keyword dollar has suddenly increased in the months of February and March of 1401, as well as October and June of 1402. This issue shows that the attention of Iranian searchers was suddenly attracted to the dollar market on the mentioned dates.

The high search of people about the gold and foreign exchange market in the mentioned period of time can be a sign of higher inflationary expectations in these markets compared to other markets.

After the gold and foreign exchange market, the most searched by people has been related to the housing market. The average score of the keyword housing in the mentioned time period was 8. . Also, the keyword search for housing has suddenly increased in the months of April, June, and December of 1402. This issue shows that the attention of Iranian searchers has been suddenly attracted to the housing market in the mentioned dates.

The most searched by people, with a slight difference compared to the housing market, is related to the stock market. The average score of the stock market keyword in the mentioned period was 6. Also, the search for the keyword of the stock exchange has grown suddenly in the months of January and February of 1401, as well as in the months of April and May of 1402. This issue shows that the attention of Iranian searchers has been suddenly attracted to the stock market on the mentioned dates.

To check the level of people’s interest in investing in the cryptocurrency market, the keyword Bitcoin has been used. The results show that people have had very low searches for Bitcoin in the last 12 months. Perhaps the low search rate can be explained by the increase in the interest rate of the Federal Reserve, and making it harder for Iranians to invest in this market.

On the other hand, the car market is excluded from the above results. The reason is that the car has more of a consumption aspect than the others mentioned. However, its capital function should not be neglected. If we remove Bitcoin from the search results and add the keyword car price, the car is the third most important investment interest of Iranians after the gold and foreign exchange markets.

The chart below shows the popularity of the mentioned keywords based on Google results.

Which provinces are most searched for gold?

The most popular keywords for gold price in Iran are Lorestan, Chahar Mahal and Bakhtiari, Ilam, Hamedan, and Kohgiluyeh and Boyer Ahmad provinces, respectively. The provinces of Hormozgan, Sistan and Baluchistan, Khuzestan, Fars, and Mazandaran have the lowest searches for the keyword gold price.

Which provinces are looking for more dollars?

The most popular keywords in Iran are Mazandaran, Tehran, West Azarbaijan, Gilan, and Khuzestan. The provinces of Zanjan, Chahar Mahal and Bakhtiari, Lorestan, Kohgiluyeh and Boyer Ahmad, and Qazvin have had the lowest searches for the keyword dollar.

Which provinces are most searched for housing?

The most popular keywords for housing in Iran are Qom, Sistan and Baluchistan, Hormozgan, Khuzestan, and South Khorasan provinces, respectively. The provinces of West Azarbaijan, Lorestan, Ilam, East Azarbaijan, and Mazandaran have the lowest number of searches for housing keywords.

Which provinces search more for the stock market?

The most popular keywords for the stock market in Iran are the provinces of Zanjan, Tehran, Semnan, Alborz, and Qazvin, respectively. The provinces of Chahar Mahal and Bakhtiari, Kurdistan, Qom, Hamedan, and Ilam have had the lowest searches for the keyword “burs”.

Which provinces search for bitcoin the most?

The most popular keywords for Bitcoin in Iran are the provinces of Khuzestan, Hormozgan, Kurdistan, West Azerbaijan, and Bushehr, respectively. The provinces of Semnan, Qom, South Khorasan, Tehran, and Kohgiluyeh and Boyer Ahmad have had the lowest searches for the keyword Bitcoin.

Which provinces are most searched for cars?

The most popular keywords for car price in Iran are Ardabil, South Khorasan, North Khorasan, Kerman, and West Azerbaijan provinces, respectively. The provinces of Qom, Tehran, Isfahan, East Azarbaijan, and Razavi Khorasan have the lowest searches for the keyword car price.

What do the polls say?

According to the report of the Iranian Students’ Opinion Center, out of the 12,000 people in the center’s survey, 33.3% answered that they prefer to invest their savings in the land and housing market. 20.7% of participants prefer to invest their savings in gold and coins. 15.2% prefer investing in the bank, and 2.7% prefer dollars and foreign currency. Also, 2.7% of the participants want to invest in the car market, 1.3% in the stock market, and 1.3% in cryptocurrencies and global markets.

Why are people interested in investing in the housing and gold markets?

Both in the search results and in the survey of the Iranian Students’ Opinion Center, housing and gold are among people’s interests for investment. The reason is that these two markets are the most well-known markets for Iranians. On the other hand, the risk of investing in the cryptocurrency market and stock market is high because of its high returns.

Investing in the car market also requires capital and knowledge related to cars. Investing in the housing market requires a very high capital, but its high price growth in the last decade, as well as its consumption aspect, makes Iranians interested in investing in this market. The coin and gold market is also a popular market for maintaining the value of money because it can be invested in with a small amount of capital.

In which market has the yield been higher?

According to the data of the Gold and Currency Information Network, the price of a quarter coin at the end of December 1402 decreased by 13.4% compared to March 1401; Meanwhile, in the same time period, the price of gold in the American market experienced a growth of 4.52%. Also, 18-karat gold has experienced a 6.69% decrease in the Iranian market.

The highest yield is related to Bitcoin. In the mentioned time period, the yield of Bitcoin is 57.8%. Of course, it should be noted that the risk of investing in this market is very high. Also, among domestic markets, the highest yield is related to housing and stock market. While the dollar rate experienced a decrease of 7.1%, housing prices increased by 13.5%, and the total stock market index increased by 12.7%.

At the same time, considering the interest rate of 20%, investment in the bank has yielded a return of 15% in the mentioned period. Also, according to the report of the Iranian Statistics Center, the consumer price index has reached from 174.1 to 217 in the period from the end of March 1401 to the end of December 1402 and experienced a growth of 24.6 percent. In fact, it can be said that domestic markets have experienced lower growth than the inflation rate in 1402.

Efficiency of markets