Banking and insuranceEconomical

Aggressive marketing strategy and providing up-to-date services, Razi Insurance Priority


The Executive Vice President of Razi Insurance Company announced

According to Monetary News, quoting the public relations and international affairs of Bimeh Razi, Vahab Javadi, Executive Vice President of Bimeh Razi Company, the development of channels for providing export and compensation services in the form of increasing the number of branches in important cities and the continuation of code issuance Representation to professional applicants and specialization of the current elected representatives in the target markets read the announcement on the company’s agenda and said: 19-year-old Razi Insurance now has branches in all provincial centers and several large cities and continues to set up branches in other areas. will give.

Noting that the creation of 30 new branches is on the agenda of Razi Insurance marketing strategy, he said: The new branches of the company will be established in accordance with priorities such as population, share of GDP, penetration coefficient and local characteristics of the province.

He also announced that Bimeh Razi will establish three new branches last year and in the coming months, several more branches with different missions in the country.

The Executive Vice President of Razi Insurance Company, noting that the company succeeded in achieving the planned budget during the first 80 days of this year, reminded: Razi Insurance Company is expected to experience more than the average growth of the industry as last year. And reduce the damage ratio over the same period.

Javadi also stated that providing services to the basic metals, transportation, oil, gas and petrochemical industries, along with refineries and downstream energy industries, is especially emphasized by the CEO. Marketing has been created for the sales network, and these competitive advantages have led to an unprecedented increase in the demand for Razi Insurance Agency Code.

He called the central representative and special attention to the sales network as a vital artery of the insurance company and said: “We really believe that we should maintain the current sales network and although we may be far from the outlined outlook, but the steps taken are the importance of the network.” It is natural that the resources of the organization for a representative are commensurate with its current performance, and the ranking of representatives is the most comprehensive criterion for identification.

He added: “A significant percentage of Razi Insurance Company representatives receive high monthly fees, and this shows that the company has a very good capacity to sell insurance policies and the opportunity to empower lower-level representatives to earn more, from the orders of the CEO.” Is.

The Executive Vice President of Razi Insurance Company called the provincialization of sales festivals as a new way to strengthen the motivation of the sales network and said: “Experience has shown that the current sales festivals in the insurance industry are modeled in general and only discounts are modeled.” It can be efficient, so it is optional to delegate to the company’s branches to design regional sales campaigns in accordance with its budget, performance and loss ratios and provincial and local requirements.

Javadi announced the recruitment of 240 representatives of the new general last year and said that this number of representatives is significant compared to the average of the insurance industry, continued: Razi Insurance used to publish advertisements to attract representatives, but today this process has been reversed And sustainable job security and competitive advantage in the company have created numerous requests for agency licenses to the company.

He called the specialization of the sales network a requirement for survival and said: “Secret insurance agents must have sufficient information in all fields and must have complete mastery in one or two fields in order to be able to work professionally based on talents and Apply self-assessed competencies and move from bookkeeping to entrepreneurship.

At the beginning of the meeting, the Executive Vice President of Razi Insurance Company presented the negotiation techniques as a cornerstone of successful sales and asked the representatives to learn the principles and techniques of negotiation along with technical knowledge so that they can Meetings ensure the accuracy of their content to the audience.

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