All the works of the home television network do not have the standard of international broadcasting – Mehr News Agency Iran and world’s news
Salim Ghafouri, deputy head of the National Media Authority, told Mehr reporter on the sidelines of the “Rasta” exhibition about the holding of the second round of the comprehensive audio and visual media exhibition and its goals: “The “Rasta” exhibition includes media that use the platform of virtual space to publish content; Among online media, IPTV and VODs, there are some applications, databases and news agencies. Definitely, this year’s exhibition is better than the first one, and it will gradually reach its maturity. The exhibition is a place to present activities and capabilities and expand its market to the audience.
Ghafouri said about the export of home theater works and earning money for the country: Of course, the international arena requires its own mechanism. Now, many of the works produced are not based on international standards. On the other hand, companies and institutions whose main task is international marketing, must know international platforms and networks, be able to communicate with them and present the effect.
The deputy head of the National Media Center added: Of course, in order to be present in the international market, a series of indicators must be observed in the production. If we want a series or a movie to be present in the international market and outside our borders, we must know not to create works based on our own assumptions. Since the international audience is not familiar with our mental presuppositions or our history, they will not understand the story. These factors should be considered from the design and production stage to supply.
According to him, if we can produce works that are present in the international market, we have introduced our culture and it helps in the economic cycle.
Ghafouri in response to the question that Satra cannot enter the category of intermediary for international markets? He explained: Satra is a regulatory body and is not going to do marketing. This institution can regulate and facilitate, so that our series can be released in Islamic countries such as Pakistan, Indonesia, Turkey, and even some European and Western countries. That intermediary company cannot be under Satra. Satra can be the facilitator and helper of that company.