Analyzing the plan of “transformation” in radio and television / rereading the state of the national media and future perspectives

Fars News Agency – Department of Art and Media: It has been some time since Dr. Peyman Jabali’s appearance at the top of the broadcasting organization pyramid with the slogan of transformation, but his transformational approach has fueled the doubts of the critics of this organizational style in broadcasting. On the other hand, the advocates of transformation with an optimistic view believe that this document can be the savior of the organization’s not so favorable situation these days, but what is certain is that it is still too early to judge the success or failure of the transformationist and it is not possible to restore movements with little data. In the management structure of the organization in different departments or the volume of productions based on the transformation document during this short period of time, the efficiency or inadequacy of the transformation document plan was revealed. Here, we intend to answer the key question by showing a general outline of the transformation plan, how can the transformation plan provide a suitable and practical answer to the expectations created in the upgrade of the radio and television antenna?

* Jabali came with the life medicine of transformation
Although the management of the Broadcasting Organization during different periods has always focused on the discourse of the Islamic Republic of Iran, it has tried to have a transformative and receptive approach. But Jabali emphasized this issue more than others. Therefore, we are witnessing the beginning of an era in radio and television called the period of transformation, which is characterized by the use of all capacities in this field. In fact, “transformation” should be counted in Shah Bayt Masnavi Jabali. From the very first days of his presidency, he has intended to show that he is very determined to achieve “transformation” by making bold changes in the organization’s structure.

Jabali, in the verdict of Sima Vice President Barmahani, has mentioned points based on this approach: pursuing changes in the approach, content, and mechanisms of Sima Vice President in the direction of identity-centeredness and spreading justice, developing software capacities and human capital within the organization, monitoring and refining culture. and organizational knowledge in CIMA, according to the needs of national media roles as a university of public awareness and knowledge, a place of explanation, a place of hope and joy, and a sanatorium of beauty and art; Rearranging, organizing and improving the stages of design, implementation and distribution in the cycle of production and placement of troops and units according to the requirements of the transformation period; Special attention to the process of designing and producing entertainment works in various formats to increase the quantity and quality and content by using valuable human capacities and original and artistic capitals; Organizing the administrative and financial cycles in order to make the production process more transparent and healthy, smoothing the official and professional interactions and reducing time and financial costs, eliminating confusion and creating coordination and synergy between networks in the path of the Islamic Revolution’s balanced image, creating platforms and mechanisms Suitable for interacting with the vast capacities outside the organization and breaking monopolies and closed circles in content production and dissemination, organizing the broadcasting networks with the aim of avoiding the multiplicity and unhelpful multiplicity of the networks and improving the audience quantitatively and qualitatively, active interaction with the vice-chancellors of the provinces, voice, political, Cross-border and virtual for synergistic and maximum use of content production facilities in the organization, optimal use of international and virtual capacities for synergistic and maximum use of content production facilities in the organization.

* Fielding youth in the age of transformation
Undoubtedly, the use of valuable experiences of the previous managers, along with the injection of young, creative and motivated management into the veins of the management structure of Radio and Television, can save this organization in overcoming stagnation and achieving dynamism and becoming a full-fledged and audience-friendly media in the future. be made Although time will show to what extent this change in structure and fielding young people in the management field of this organization, which these days according to experts and media observers is a double-edged sword, will improve the quality and quantity of the performance of Sed and Is Sima effective, or in other words, to what extent will the transformation version improve the situation of the Kargar Broadcasting Organization?

* The necessity of skinning the organization

It is possible to consider the change of the news structure of the Political Vice-President of Radio and Television as one of the most important measures of Jabali’s presidency. What happened in the new structure of news in TV and radio caused the management structure in the field of news to change from a long structure to a flat structure.

In fact, some management posts have been eliminated and specialized desks have been formed. Also, news jobs have become only reporters, reporters, secretaries, and news editors, and this point makes the media to be more speedy in preparing and publishing news, and in producing, processing, and publishing news, especially in crisis situations. Slow down, that’s what the audience wants.

It is possible to consider the elimination of parallel work and synergy of different forces in the news units of the Broadcasting Organization as another important measure of Jabali. General experts and sympathizers of the system emphasize that parallel work is seen in many organizations and institutions, similar units that do similar work, and this causes the intellectual and executive capacities of employees to be wasted.

In general, eliminating parallel work means having a specialized look at news work, which will have favorable results in increasing efficiency. At the same time, the communication flow of forces also becomes a communication flow based on expertise. In parallel working conditions, people’s communication is just a communication based on spending time, while in specialized conditions, the communication flow will be a result-based flow. In such a situation, the synergy between the forces is based on achieving a better result.

Therefore, according to the experts, this merger has been done with several goals, including agility, preventing parallel activities, reducing costs and professional discipline in news production and publishing.

In the final analysis, the media sphere in today’s world is always evolving and dynamic. Therefore, it does not accept stability and uniformity according to the rapidly changing conditions of the present era of human life, on the other hand, considering the serious duties defined for the Broadcasting Organization towards the holy system of the Islamic Republic, in the midst of a galaxy of multitudes. The various satellite networks of the system, the need to make a fundamental change in the structure of the organization and the content of the radio and television antenna, or in other words, the skinning of this organization, according to the needs of the day, seems very necessary and necessary.

* Development of a way to upgrade the radio antenna
In a general view, according to the above-mentioned interpretations, it can be concluded that using the experiences of compassionate former managers, in addition to giving the field to new, young, creative, ambitious, energetic and motivated managers, as well as changing the faulty structures of this organization, may be able to remove dust from Raise the face of the radio and television antenna and produce attractive, popular and audience-friendly programs in various fields in the various networks of this organization. An issue that undoubtedly depends on the use of all hidden and hidden capacities as well as the creation of opportunities from threats, as well as the formulation of efficient strategies based on the daily needs of the society in accordance with the tasks and goals defined for the Broadcasting Organization and the formation of an inclusive think tank. Consisting of experts and intellectuals from different fields, whose ideas can create ideas and produce great, attractive and audience-friendly programs, and ultimately, it can be very effective in bringing the national media transformation plan to fruition, and in this case, in response to the key question of this We can hope for a proper and practical response to the document on the transformation and upgrading of the broadcasting antenna.

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