Apart from America, Apple has increased the price of iPhone 14 in most international markets
While the Apple series iPhone 14 offers the same price as the iPhone 13 in the United States and China, the price of the new generation has increased significantly in some markets of the world, including the United Kingdom, Australia, Japan, and Germany.
The increase in the price of iPhone 14 compared to the previous generation
In the UK and Australia this Price increase compared to iPhone 13 It is somewhat low. The standard iPhone 14 will cost £849 in the UK, which is £70 ($80) more than its predecessor. In Australia, the price of the standard iPhone 14 has increased by AU$50 ($33) to sell for AU$1,399. The price of the standard model has increased significantly in Germany and Japan, increasing by 100 euros ($100) and 21,000 yen ($146), respectively.
Meanwhile, the iPhone 14 Pro Max costs a significant £150 in the UK ($172) has increased compared to last year.
Analysts have pointed to three main factors to increase the price of iPhone 14 in these markets: the increase in the cost of parts, inflation and exchange rate changes. The Japanese yen and the British pound, in particular, have recently experienced unprecedented declines against the US dollar. The US and Chinese markets are not affected by the price hike, as Apple wants to maintain strong demand for new phones in its biggest hardware markets.
Another important device that has faced similar problems is PlayStation 5. Last month, Sony announced an increase in the price of its new console in the European Union, United Kingdom, Canada, Australia, Mexico, Japan and China, citing inflation and the increase in the cost of parts as the main reasons for this. Like Apple, Sony also kept its product prices in the US.
It is not clear how iPhone competitors such as Samsung Galaxy or Google Pixel will react to Apple’s price increase. It is possible that they will continue to increase the price of their devices.
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