Apple became the leader in mobile market sales in the fourth quarter of 2022
According to Canales, Apple had the highest sales in the fourth quarter of 2022 with a market share of 25%. Samsung is also ranked second after Apple with a market share of 19%. Xiaomi In the meantime, with an 11% market share, it ranks third in the market in terms of sales in the fourth quarter of 2022.
Canalys has published its report on the phones sold in the fourth quarter of last year (October to December) as well as the performance of mobile market manufacturers for the entire year. According to this report, in general, the smartphone market has experienced a very bad situation. market in the fourth quarter of 2022 compared to the same period of 2021, 17 percent has experienced a decline in sales. The number of phones sold in the whole year also decreased by 11% to Less than 1.2 billion The device arrived.
according to Reports According to data published by Canalys, the market for the fourth quarter of 2022 is available as usual Apple With the latest iPhones, it was able to record its highest market share, ie 25 Percent. Samsung with 20 percent in second place, Xiaomi with 11 percent in the third place, oppo with 10 percent in fourth place and vivo With 8%, they are seen in the fifth place of this list. Other manufacturers have also accounted for 26% of the market sales.
Compared to the fourth quarter of 2021, Apple’s share in the mobile market has increased by 2%, and Samsung and Oppo have increased by 1% each. Vivo’s position remained stable compared to last year and Xiaomi’s share decreased by 2%. The challenges in India have been cited as one of the main reasons for Xiaomi’s decline.
The state of the mobile market in 2022
In total for the year 2022, Samsung It is the top producer with 22% market share Apple with 19 percent and Xiaomi They are in the second and third places with 13%. Compared to 2021, the share of Samsung and Apple has increased by 2% and the share of Xiaomi has decreased by 1%.
For 2023, Canalys predicts “steady to marginal growth” for the entire mobile market. According to the company’s analyst, manufacturing companies will prioritize profitability in order to protect their market share. They will also reduce their costs to adapt to the new market reality.