Applied tourism projects and ideas are supported in the field of artificial intelligence
According to the report of Arya Heritage and quoted by the Public Relations and Information Center of the Ministry of Cultural Heritage, Tourism and Handicrafts, Abu Talib Ghasemi in the specialized workshop on the applications of artificial intelligence in the tourism industry, which was held on the occasion of Research and Technology Week in cooperation with the Vice-President of Tourism, Cultural Heritage and Tourism Research Institute and Allameh Tabatabai University. Yesterday, it was held at the Faculty of Management and Accounting of Allameh Tabatabai University with the presence of a group of professors and students of the field of tourism. is that this relationship can lead to the evolution of planning and actions in the field of tourism.
Ghasemi stated that directing students’ researches, theses and research towards the practical topics and needs of the operational field of the country’s tourism industry is one of the main approaches of the Office of Studies, Tourism and Planning, and added: providing the possibility of presenting students’ practical plans in the field of tourism to Special topics of the day, including artificial intelligence that can be implemented, and supporting their research and related professors are also on the agenda.
The Head of Tourism Studies, Education and Planning Office also emphasized that in the design of tourism apps as well as the approach of projects proposed by the country’s scientific community in the field of tourism, it is necessary to consider the approach of solving challenges, and reminded: for example, managing mass tourism and guiding travel to Provinces and cities with low traffic, in other words, time and place distribution of travel can be implemented through artificial intelligence, and this challenge can be managed to a large extent.
Cooperation between science and practice in the field of tourism
In this meeting, Latifah Pourmohammed Baqer, a member of the faculty of the computer department and the director of the Electronic Learning Center of Allameh Tabatabai University, with a specialization in artificial intelligence, while attending a specialized workshop on the applications of artificial intelligence in the tourism industry, while presenting the latest research in this field to the tourism students of Allameh Tabatabai University, said : While thanking for holding a joint training workshop, holding such events can create synergy and create a common language between the scientific community and operational departments.
Also, the beginning of cooperation and connection between science and practice in the field of artificial intelligence and tourism was also part of his emphasis as the achievements of the mentioned event.
He further explained the points extracted from holding a specialized workshop on artificial intelligence applications in the tourism industry and added: This event has resulted in multiple points. One of them is that our need for a comprehensive road map is more apparent than ever, to pave the way for managers and middle professionals.
Pour Mohammad Baqer continued: The need for inter-departmental cooperation in the university as well as extra-university cooperation was another point extracted from this event, which is considered to be the beginning of two-way cooperation between science and practice.
In the end, he expressed his hope that the continuation and support of this cooperation will be at the top of the cooperation.
Focusing on the use of tourism in joint meetings
Also, in this meeting, Akbar Porfaraj, a member of the faculty of Allameh Tabatabai University, as one of the professors present at this event, said in evaluating the achievements: We focus on theoretical topics in the classrooms, but the related technologies and how they are operationalized are not taught. Because we do not have expertise in these subjects, nor are they included in the educational topics. Therefore, these types of meetings and workshops are actually the laboratory of our classes.
He added: For example, we have explained the topic of content writing, but the way to use it is artificial intelligence, which was explained and discussed by the relevant students and professors in this event.
Porfaraj reminded: If the event similar to the specialized workshop on the applications of artificial intelligence in the tourism industry, which was formed in cooperation with the Vice-Chancellor of Tourism and Allameh Tabatabai University, is added, we can hope that the stereotyped topic of theory and practice in the field of tourism, which is always separated and has The challenge is to overcome it and enter the operational field.
It is necessary to mention topics such as the use of robots in tourist places to guide or welcome tourists, explanations about smart guide applications for city tours, automatic travel planning, the use of chatbots and intelligent voice assistants, and telephone IVR systems for booking tickets, hotels, and restaurants. etc., the features and benefits of chatbots, focusing on quick access and response, as well as personalization, destination suggestions, flights, hotels, restaurants, service and customer support through intelligent tourist recommender systems, as well as the use of virtual reality and augmented reality in the tourism industry. It was part of the topics of the said workshop.
end of message