“Art and experience” cinema is on the way to progress
Fars News Agency – Cinema Group: Cinema is an art that perhaps has a larger audience among the various art-performance types, an art that has gone on the silver screen with important messages in many cases throughout history, and in some cases, it has released films with a commercial perspective. Maybe none of these things are harmful and even useful for Hans the 7th. Cinema needs both an artistic and social film, even if it doesn’t blow up the box office, and it also needs a blockbuster that doesn’t harm its economy.
Cinema of art and experience, Sharifs without ambition
Art and Experience Film Group, as a non-commercial film group of Iranian cinema, started its activity in 1992 with the screening of artistic and experimental films at the Iranian Art and Experience Cinema Institute. Films, documentaries, short films and animations from thousands of cinematographers in this group will be very well received by the audience and we will witness a unique experience of showing films that have never seen the color of the cinema screen in the cinema of the country.
The art and experience of the identity that this group gave to the country’s cinema made the art films that were left behind the screening line to go on the screen, and even many of the country’s cinematographers who did not want to show their films in the main cinema body, through this way, their films in this group.
In these years, those valuable films that were in front of non-commercial films were able to get the opportunity to be screened and gain a worthy and popular place in the cinema society, and in this way, they did a lot of services to improve the cinematographic knowledge of the audience and also to improve the artistic quality of the country’s cinema. they did
The films that are released in this group do not expect high sales and pay attention only to the artistic and cinematic aspect of the film. Cinema Friends who are interested in the artistic and social aspects of cinematography have turned to this cinema group and become its audience.
A corner of successful works of art and experience
Amir Abbas Rabiei, the director of the two movies “Zad” and “Personal Clothes” said about this type of Iranian cinema: art and experience is a more special cinema than the cinema of the body, the elites and special audiences of the cinema should be exposed to the cinema of art and experience and its films. And this type of cinema should be advertised more and more so that all people get to know this cinema.”
He continued: “Many filmmakers have gone through this process; Both in content, form and idea. Naturally, the audience of this cinema is like this, and its audience is more special, thoughtful and elite.”
This cinema director and writer stated: “Cultural officials should pay attention to the cinema of art and experience as much as the cinema of the body and take it seriously because acceptable works are produced in this cinema.”
From shutdown to restart
Little by little, the government’s film directors stopped before the importance of this film group, with this event, art and experience gradually declined, this happened until the last two years and in the thirteenth government until March 1400, when the Institute of Art and Experience as The axis of screening short films, animations, documentaries and artistic and experimental feature films in Iran was practically disclaimed by the cinema organization, and Jafar Sanei Moghadam, the CEO of this group, resigned to the board of directors.
The closure of art and experience lasted for a year until finally, with Mohammad Khazaei’s announcement, this film group became one of the subgroups of the Center for the Development of Documentary, Experimental and Animation Cinema, now art and experience has become one of the subsets of one of The parts of the organization had become cinematographic, many critics at that time considered this action against the benefit of cinema and called it a permanent closure of art and experience.
Finally, it was in July of last year that Mohammad Hamidi-Moghadam, as the director of the Center for the Development of Documentary, Experimental and Animation Cinema, announced the resurgence of the path of art and experience.
In his comment, he said that the “Art and Experience” group will be preserved and more supported, and the word “Art and Experience” is the capital of the film organization and has led to the discovery of many talents, so it is important to preserve and protect it. What should not be harmed is the continuation of showing these films to the audience.
According to Hamidi Moghadam, with the promise and support of Mohammad Khazaei, there will be no interruption in the screening of “Art and Experience” films, and they will even be added to theaters.
Art and experience, with all its implementation problems, had the feature that it could look at cinema regardless of any systematic, production and economic view and support a trend that often promises new experiences in cinema with private and personal funds.
At that time, many film critics believed that the film organization, in practice, handed over one of the government’s support packages to the private sector to the public sector with this decision, and it will end or weaken the performance of art and experience.
Art and experience on the path of growth to the top
After the restart of Art and Experience cinema, today this type of works is almost in its best condition, recently two cinemas have been added to the collection of art and experience cinemas in the country and the number of theaters that screen art and experience works has increased to 27. The hall has arrived.
Apart from these cases, a look at the works in the art and experience cinema group is a testimony to the prosperity of its productions, “Moqiman Nakja” directed by Seyed Shahab Hosseini, a famous actor of our country, is one of these works, a film that opened its screening in art and experience with a great opening. It started as a sign of the importance that artists have for art and experience cinema.
The documentary “Captain Man” directed by Siavash Safarianpour and produced and attended by Bahram Radan is another one of these works that is being screened in the Art and Experience Cinema Group.
Apart from the presence of face actors in this cinema, there are also works that have drawn many audiences to the cinema halls even compared to body cinema works, for example, the movie “Son of Man” has had 5 thousand and 168 audiences with its screening in 172 screenings, and this means It has an average of 30 audiences per session and has sold more than 2 billion tomans in total.
This is due to the fact that “Hert City” as the second best-selling film in the country’s cinemas with 25 thousand 192 screenings had 966 thousand 532 viewers, which shows an average of 38 people per screening, which is far from “Son of Man” He has no experience in art.
All this shows the growth of art and experience cinema as a non-commercial aspect of Iranian cinema.
Support, you will get results
The Art and Experience Film Group is an important and reliable way for concerned filmmakers to enter the country’s cinema, apart from the mentioned cases and regardless of the directors who are interested in working in this group and who screen their works in this group.
The boom in art and experience can contribute to the boom of body cinema, in the situation that today attention is paid to meaningful works in the market involved in the body cinema box office, and even the audience’s taste has changed, and films that are both cinematically and content-wise They are worthy of attention, they achieve little sales in the cinema. According to art and experience, space is a suitable platform for the growth of this kind of works. Definitely, its prosperity can help create the right taste for the audience.
In this regard, Sohrab Sabbaghian wrote: “The structure of the films of the Art and Experience Group is such that we should not expect them to sell dreams similar to the films of the cinema. These films are basically released for certain groups of Iranian moviegoers who have different expectations from a movie.
The philosophy behind the establishment of Art and Experience Cinema Group was to screen experimental films of Iranian cinema that are not able to compete with commercial films at the box office.
All the films that are screened in the art and experience group need more support from government institutions. Supporting these films has several advantages. First, it improves the cultural level of moviegoers. Second, it makes cinema directors not afraid of making bold films and go for new experiences to make films.
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