“Artist” cannot be trained/ the condition for dealing with influence is both commitment and expertise – Mehr News Agency | Iran and world’s news
Akbar Naboi, a critic, researcher and documentary maker, told Mehr reporter about the entry of propaganda institutions into the field of programming: Today, we are suffering from the harm of leaving big things in the hands of small people under the beautiful slogan of youthism. It is clear that such a policy It wastes the work and harms the public interests and the rights of the masses of people, and the most important issue is that these institutions should avoid such harm.
To provide the necessary platform to support artists
In response to how much these organizations can help identify talents and provide a platform for the emergence of figures such as Hatami Kia, Avini And Malaqlipour, he said: These were self-motivated people and entered art with religious and national motivations. Such organizations can help, but they cannot educate. An artist cannot be trained. can provide the necessary grounds to support such artists provide
This film and television critic added: The managers of these organizations should make sure that the artists bring all their passions to the production arena. All cultural and artistic institutions can do this Part of They also have duties.
Next, Nabavi reminded about the important components in the production of artistic products: shapes and Pestilence What the country’s propaganda and media organizations are struggling with is that they pay less attention to problemology, thematics and sociology in the true sense of the word.
He added: Many activities and works that are done in the field of religious propaganda should at least go beyond the claim, go beyond the surface. Maybe it can be claimed that 80% of these works are done the base The personal preference of the manager or Spectra It’s that he wants to keep them satisfied, no Based on Sociological or audience perspective.
Pay attention to the three “cs”.
Naboi stated: If the advertising organization and its trustees want to enter into the production of works of art, they must pay fundamental attention to three basic “Cs”; “What to say”, “why to say” and “how to say” that in the first case means to analyze the topic. In the second component, look for the necessities that make sense in “time”, “place” and in a longer horizon “national” necessities.
The advertising organization must have a Quranic statement, that is, the form and its content It is completely mixed. It is very important in what format, with what tools and with what aesthetic look, what kind of literature to use to accompany the audience. If we know these things and it is important to us, we leave the work in the hands of his people He added: How to say is another component related to the aesthetics of the work. These three should be paid attention to together, together and continuously. All this in one Category And they are equally important. The advertising organization must have a Quranic statement, that is, the form and its content It is completely mixed. It is very important in what format, with what tools and with what aesthetic look, what kind of literature to use to accompany the audience. If we know these things and it is important to us, we leave the work in the hands of his people.
This researcher and documentary maker stated: Each of us has a preference and a tendency, but when we want to organize an activity that is supposed to face the public opinion, we must be faithful to the public opinion and respond to its needs. the tenth Not what We like it ourselves. Not long ago, I was listening to the radio in the car. Wave It was on Farhang Radio, and I felt that at times it broadcasts things that are clearly suited to personal mood and taste, while the manager of an advertising agency does not have the right to program and operate according to his personal taste.
He added: These are public institutions and they should behave according to the society. Of course, believe in this I’m not that he should follow the public opinion and give him whatever the society wants, but he should be able to assess the needs. to have advertising packages that are suitable for John mass The audience should sit down. Use faces that have passed the test.
Lasting serials that were formed on the basis of understanding and interaction
Nabawi explained about artists with a long history who had lasting works on television or cinema, but were no longer able to create their likes. Part of The works were permanent. Some of it was broadcast during his presence and some of it was formed Ash It was in his time and it was broadcast later. Serials such as Mukhtarnameh, Yusuf Prophet, Shahriar, Shab Daham and many other works that attracted the attention of the audience were of this type.
He about the production conditions of this Effects He stated: These were formed in the context of an understanding and interaction and long conversations between Ba’s artists and Cima directors. They had reached unity both in terms of form, content and theme. deceased a door He worked on two TV series, one of which is the English bag produced by the Mohajerani period and the other is the Pahlavi hat, which was outside of this period. The quality of these two series can be compared, one was the product of the same understanding and the other was the product of abandonment. Kianoush Ayari made a series called Roozer Gharib during the time of immigrants and these years as well Serial It is called 87 meters and it should be an exit Ash but it can be guessed that it is very different from that time.
This presenter and producer said: Let’s go back to your question why these artists can no longer repeat their past works. If the same platform, the same concern Mandy I see And the same effort for understanding happens, a cultural atmosphere for the product is formed.
Choosing managers who are both deep and know the media
Naboi further stated: If the advertising organization wants to enter the production of artistic products, it should first of all choose its managers correctly and put them to work. Managers who are deep and know the aesthetics of image and media. They should consider that they are not just customers.
Emphasizing the dialogue, he stated: the artistic product needs a lot of dialogue and discussions. Art product in bump with It comes when we want to do national work bump I see becomes more important. Surely, a manager who is concerned about culture and art can do this better bump I see particle for direct object Based on Form the needs of the audience. Artistic and media work, instruction and notification is not. If the artist and program instrument There is no horizon with the cultural and media director and they do not reach a common vision, vision and language about the work, a product that got It will not result in the satisfaction of the audience, nor the satisfaction of the producer, nor the satisfaction of the manager.
In the end, this cinematographer asked about how much the presence of committed forces can prevent infiltration? He said: Only a committed person cannot stop the influence! An undertaker who is an expert can prevent intrusion. A committed person must be wise, knowledgeable and insightful and enter the field according to the same components as mentioned (what to say, why to say and how to say it).