Audiences Answer Yes to Jordan Peele’s No/Box Office Success

Charso Press: “No” or “Nup”, the latest film of Jordan Peele, although it did not repeat the success of his previous film at the box office, but it showed that horror cinema still has an audience.

The film grossed $44 million in its first weekend, which is slightly less than the $50 million forecast. His previous film “Get Out” in 2017 opened with sales of 33 million dollars and “We” in 2019 sold 71 million dollars in its first weekend.

In fact, it should be said that this film is the highest grossing for an original film – non-consecutive – since the release of “Ma” more than 3 years ago. Before that, Quentin Tarantino’s “Once Upon a Time in Hollywood” with its big stars took this place with $41 million in the summer of 2019.

“No”, which was produced with a budget of 68 million dollars, was screened in 3,785 theaters. Jordan Peele’s previous 2 films were produced with smaller budgets, “Get Out” with a budget of $4.5 million and “Us” with a budget of $20 million. Therefore, his new film must attract more audiences to the theaters to become profitable.

Since it was released after the Oscar-winning “Get Out”, Peele’s second film “Us” easily drew fans of the filmmaker who were eager to see his next nightmare.

“No” stars “Get Out” star Daniel Kaluuya, Keke Palmer and Steven Yeun. The story is about a sibling who lives on an isolated farm in California and tries to find evidence of a UFO.

The film was shot in the fall of 2021 in North Los Angeles and finished in late November.

Critics gave “No” an 82% rating on Rotten Tomatoes and audiences gave it a “B” on CinemaScore.

It is said that in terms of demographics and race, all kinds of audiences have been attracted to this movie, and 35% of ticket buyers are white, 20% are Hispanic, 33% are African American, and 8% are Asian.

Jordan Peele has been active since 2002 and won the best non-adaptive screenplay at the 90th Academy Awards for his screenplay “Get Out”.