Baran Insurance is on the path of multiplying innovation in the insurance industry

According to the report of financial financial news, citing public relations, in this meeting, which was held on the occasion of the unveiling of identity verification, online proposal form, electronic signature of the insurer and the online issuance of the insurance policy of rain insurance, Majid Behzadpour, the head of Central Insurance, Ali Fanadi Naini, the deputy director of the plan. and the development of central insurance and the members of the board of directors and senior managers of the supervisory body of the director general of central insurance were also present.

Sarvanaz Durvari, member of the board of directors and technical director, Marzieh Sultan Mohammadi, director of information technology, Rozbeh Moniri, director of the digital office, and Maryam Reofi, representative of Baran Insurance, were also present in this meeting.

At the beginning of this ceremony, Alireza Hadi, while pointing to the performance of Baran Insurance in the direction of providing innovation, said: Baran Insurance has currently registered two innovative measures in its record, however, considering the approach of the Central Insurance which respects innovation and innovation in Sanat, I have asked all my colleagues to use their efforts and expertise in this direction so that we can reach excellence in the field of providing innovation and creativity as soon as possible.

Hadi further added: On the other hand, sometimes there are innovations in the insurance industry that are neglected due to lack of information. In such a situation, the investor does not find a motivation to enter his capital into the insurance industry. In addition, if the innovation of an insurance company is not communicated, other insurance companies may not realize the necessity of creating mobility and creativity. Therefore, holding such meetings with the aim of emphasizing the importance of providing innovation of insurance companies shows its importance in various aspects.

The CEO of Baran Insurance, referring to the necessity of providing innovation for specialized companies, said: Since Baran Insurance specializes in providing life insurance, it is necessary to show its innovations in the direction of product design, supply and presentation in the most optimal way possible. to give Due to this necessity, when rain insurance entered the insurance industry, an attempt was made to introduce a product that did not exist before.

Hadi added: As soon as Tarnam Baran insurance policy was presented, we saw positive events in the industry. Tarnam Baran insurance policy, with its innovative investment features, caused more capital to enter the insurance industry and a new chapter in life insurance. In the future, we tried to continue innovative measures by providing instant or non-interval annuity insurance policies and, while identifying the needs of the society, offer products that can fill the existing gaps.

He clarified: The application of the participation interest, which was applied once every six months at the beginning of the company’s establishment, has reached monthly intervals with the efforts of my colleagues, and thus, every month, the participation interest in the accrued interest is applied to the insured’s mathematical reserve account. He can be more confident about the profitability of his insurance.

Hadi also added that in the meantime, the complete separation of life insurance accounts from other accounts of the company has facilitated the conditions for shortening the profit application periods.

In the continuation of his speech, he also mentioned the design of the rain insurance sales network and said: Since the establishment of branches across the country imposed many costs on the company, we decided to promote self-reliance among our sales network by designing a new model. Based on this, instead of establishing branches across the country, we went to the design of institutions as regional marketing and coordination offices where capable people at the head can pay their expenses by self-reliance and creating a sales network.

The CEO of Baran Insurance considered the training, guidance and counseling of the sales network members by the office managers and the formation of a quality sales network as consultants familiar with life insurance and other financial tools as two effective pillars of the sales network activity.

He further stated: The important point in this is that the development of digital infrastructure does not replace the sales network. In fact, technology will facilitate information and help sales network members to increase sales.

Hadi further said about digital innovations in order to facilitate the process of buying an insurance policy for both the insurer and the sales network: the establishment of a digital marketing and sales office and the creation of various facilities needed by customers in the Baran insurance portal, including insurance premium inquiries, insurance policy authenticity inquiries, Awareness of the status of the insurance policy, payment and receipt, etc. are among the measures that were tried to be implemented as easily as possible. In addition, with the aim of facilitating the operation of issuing insurance policies by agents and brokers and eliminating paper, using the online registration system for identification, and by receiving electronic signatures, the operation of issuing insurance policies is done.