By reaching the third place, Honor successfully regains its position in the Chinese phone market
No one has yet forgotten that the Honor brand was forced to leave the telecommunications giant Huawei due to severe US sanctions. Since then, the Honor brand has expanded its research and development activities, introducing and producing a number of products that have become very popular with consumers. Be with Chicago.
Research by Counterpoint Technology Market Research shows that the Honor brand is strengthening its position in the world’s largest smartphone market, China.
As a result, August sales in the People’s Republic of China increased by 18% compared to the previous month. As mentioned, this has made the company one of the fastest brands with the highest production and sales growth in the smartphone sector.
In addition, the Honor brand even surpassed the Xiaomi brand in terms of device sales in the Chinese market at the end of last month. The Honor brand is currently ranked third in the list of leading suppliers with a share of approximately 15%.
Vivo tops the list of best-selling mobile phone brands in China. Vivo smartphones – Vivo is also one of the most popular mobile phones in China, which in August (August), the company managed to have approximately 23% market share. Second on the list is another local developer mobile phone, the Oppo brand mobile phone, which also has a very good 21% share, gaining a very high position in the Chinese mobile phone sales market. has brought. Thus, only these three well-known companies control almost 60% of the smartphone market in the world’s largest mobile phone market.
The Honor becomes the third largest smartphone brand in China
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“After leaving Huawei, Honor was able to regain its relationship with the main actors,” said Tarun Pathak, director of research on Honor’s achievements in China. Since then, Honor, using its strong research and development capabilities, has launched new products and has been on the path to rapid recovery in China. The Honor 50 series was an immediate success in the middle.
It also targets the flagship segment with the Magic series, thus expanding its inventory in the price range. There was also a growing demand from loyal customers of Huawei and Honor who adhered to their devices and did not turn to other brands. Its strong relationships with distributors also helped it launch its products on a large scale. “The revival of Honor will increase competition in the Chinese market in the second quarter of 2022.”
China’s competitive landscape has also changed over the past year. “Over the past year, there have been changes in the Chinese market,” said Varun Mishrasaid, a senior analyst, commenting on this and its expansion. Oppo, Vivo and Xiaomi have all greatly increased their presence in China in terms of products, market share and distribution. With the release of its iPhone 13, Apple also has an important opportunity to take over Huawei’s flagship and high-end handsets. »
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“Therefore, competition is likely to intensify in the second quarter of 2022. It is expanding its stock portfolio in the price and geographic sectors. However, the growth of market share outside China is likely to be gradual. Because loyalty is low in the middle and Honor has to rebuild its distribution network. Then, there are the more effective shortcomings that could hinder its development in 2021. In addition to smartphones, the Honor is expanding to devices such as laptops, tablets and wearables under its N + 8 + 1 strategy. “It aims to grow beyond smartphones.”