“Champion”; A match that can be a brand

Fars News Agency-TV Group: Among the different types of television programming around the world, sports competitions and programs have a large audience and are among the most entertaining public media programs. When talking about competitive programs, the audience’s mind goes to talent programs, but competition-based programs can create an attraction for TV audiences due to the excitement and vitality they create. Iran’s Iron Men and Iran’s Strongest Men were among the most well-known competition programs on TV in the past years.

Competitions can spread fighting spirit and efforts in a positive atmosphere and healthy competition in the society. Living in a society where young people are thinking about getting better and trying to achieve success is the dream of every nation. A young man who can spend an hour of the day in a fruitless task, sees an attractive and exciting competition and decides to be one of the participants. What happened after the “New Era” program and many parents pushed their children to learn the skills of the best people in this competition (painting, gymnastics, martial arts, singing and singing, and most importantly, strength training). A popular competition can start a wave of hope and movement and dynamism in society.

*Competition; An inseparable part of youth and sports network

From the beginning, the viewers of the third channel of Sima are used to always witnessing a big match from Sports and Youth Network. For several years, the series of “Iran’s Strongest Men” competitions were aired, and due to the special nature of the sports field of the participants, they were considered to be separate taffeta towards the people, and this view caused a lot of harm in the society.

In addition, the wrong and delinquent behavior of some of the participants, who used to be the champions of this competition, caused a lot of concern and finally the continuation of this program was stopped.

After several years of hiatus, Star Maker Contest (focusing on finding talent among teenagers in the field of football) and New Age program were made, which met with great success. had begun

“Kahreman” is a television competition produced by Mohammad Hossein Saadati and directed by Mohammad Pakhni. This skill-oriented program was prepared and produced by the order of the social group of the third channel of Sima, and the competition between the strength, speed of action and endurance of the participants is considered one of its main and important points, and in fact, competitors with such characteristics should be prepared to participate in the competition and compete with each other. The most important challenge of this competition at the beginning of the broadcast was its comparison with “New Era”.

Regarding the content of the program, the director of the “Heroan” program, Mohammad Pahandi, said: The content and idea of ​​the work is based on the efforts of people who have athletic abilities. Basically, it is a new movement in terms of sports in our country and it is an attractive challenge for many. This competition is a challenge for many champions of the country and those who are members of the national team in different disciplines to participate in this category of sports. Such a program is known in the world and has been implemented in different countries with this format. Many would like to be given this challenge. What we have done is that when the participants enter the challenge, their families are with them. This has caused an attractive sports atmosphere to be placed next to a lively and exciting atmosphere.

In the minds of the unconscious audience, “Heroman” replaced “New Age” and the expectation of it increased, while “Heroman” is not a talent search program, but a skill-based one. Mohammad Pahandi, the producer of Kaharman, who has a long and brilliant history in the field of programming and whose name is linked to the audience with the program “Honeymoon” and “Shootball”, says about the difference between this program and talent search programs: “”Kaharman” is a sports competition. And its difference with talent programs is that it is a sport, which the audience can find out from the name of the program. This program is skill-oriented and I don’t think it can be considered talent search. “The athletes participating in this competition must have skills before the start of the program so that they can overcome a series of obstacles and reach the next stages of the competition.”

* Positive points of the program

In “Heroman”, the contestants are not bodybuilders with specific bodies; Rather, ordinary people, firefighters, rock climbers, and athletes in various sports participate in this competition. The presence of athletes with their families has created a humane and kind atmosphere. A point that the strongest men of Iran did not benefit from.

Mohammad Hossein Saadati, the producer of the Hero program, believes that there are traces of humor in the program: We Iranianized this competition and changed the design of the competition accordingly. Since it’s Nowruz, I didn’t want the space of the program to be devoted to the competition; The participants are not supposed to just compete and leave, because our presenters are Iman Ghayazi and Youssef Timuri, we also have streaks of humor in the competition, which appear in different situations and from the heart of different jokes. It is not just about the competition, physical preparation and excitement, but we tried to make the whole program in such a way that the audience, in addition to watching a program with a high tempo, will also have a smile on their face.

In fact, when the participants enter the challenge, their families are with them, and this has caused an attractive sports environment to be placed next to a lively and exciting family environment, and the participants get extra energy and power at the same time with the encouragement and good prayers of their family members. Another positive point of this competition is the diversity of the participants in terms of age, occupation, sport, and geography of life. How good it is that national media programs become a forum for talented young people who can be seen due to living in cities and even small villages. do not have

One of the important elements of the success of a program is the appropriate selection of its presenter, something that the creators of “Kaharan” are well aware of and have chosen two presenters with two different styles to perform “Kaharan”, one serious and the other with a performance mixed with comedy. It wins the hearts of the audience. On the one hand, the sincere communication of the presenters, especially Youssef Timuri, with the participants and the presence of the audience, has given the contest a touch of vitality, and on the other hand, the presence of Iman Qalazi as a presenter in “Kehman” shows that Channel 3 seeks to benefit from the experiences and talents of He is young and skilled.

*last word

“Heroman” has now reached the semi-final stage, and in each stage, it has been tried to eliminate the problems of the previous stage and make the competition process more professional and fair. As a result, after three seasons, “Hero” has become one of the most popular programs on TV and is watched by many people.

In the days when the media audience has many options to choose from and their hands are open, “Hero” has been able to attract many audiences to follow it and follow its broadcast time, and for a media, what could be better than this?!

This leads to high expectations for the continued success of this program in the next seasons, however, it should be seen whether the creators of “Hero” can meet the expectations of the audience by observing the principle of innovation and attractiveness. And can the name of the competition “Heroman” become a brand in the field of programming, like “The Strongest Men of Iran” and even “Shootball”?

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