Chery became China’s top car exporter for the 19th year in a row
According to Eqtesadonline, part of the sales growth is related to the export of 269,154 units, which has a growth of 136.3% compared to last year. For the 19th year in a row, Chery has become the number one passenger car exporter in China. To date, Chery has more than 10 million customers worldwide, 1.95 million of whom live outside China.
Chery’s continued popularity in the global market is due to the release of the Pro family of products. Products with excellent power and good service, which have shone brightly in Chery export markets and received numerous awards. In the Russian market, for example, the Chery is always referred to as a “popular car.” Or the Tigo 8 Pro, which has won three prestigious awards in recent months: China’s most popular truck, the most technologically advanced SUV, and the media favorite medium-sized truck. In Qatar, in less than 6 months, the Tigo 7 Pro became the best-selling car in its class and became the best-selling SUV of 2021 in Qatar. In Brazil, the Arezzo 6 Pro was named “Best Car” by a reputable media outlet. Chery’s ability to maintain its high position in the export markets over the last 20 years is mainly rooted in three aspects: technology, quality and culture. In the face of the global market, Chery uses technology as a passport and quality as a stepping stone to accelerating its forward movement.
Insisting on technological innovation
Chery is a carmaker known for its technologies. For this reason, it has always been distinguished by the slogan Technologic Chery. Chery is the R&D leader in engine manufacturing in China. This position has been obtained from the trust and support of 10 million customers. In 2021, Chery’s 2.0-liter TGDI engine was named one of the top 10 engines of the year after a jury review, once again proving Chery’s research and development prowess. Since 2006, when the list of the top 10 engines in China was introduced, 9 engines manufactured by this company have succeeded in making it to the list. 1.6 TGDI and 2.0 TGDI engines are among the selected engines. Relying on its knowledge of internal combustion engines, Chery has also introduced the Chery 4.0 Global Power structure, which includes a wide range of gasoline, hybrid, electric and hydrogen engines.
In fact, Chery has insisted on open cooperation in the field of technology, with top suppliers, Internet giants, chip companies in different countries, and so on. This innovation partnership enables Chery to carry out adaptive development of its products based on environmental conditions, laws and regulations, technical development standards, etc. in different countries, and to bring an experience beyond expectations for users. .
Creating quality on a global scale
Chery has always considered quality as a part of its life and strives to make products safer and more reliable. This issue has led to the trust of customers from all over the world. Chery tests its products throughout the year in countries such as Brazil, Saudi Arabia, Saudi Arabia, Russia, etc. These tests cover critical conditions such as very high and low temperatures and meet the required standards in all types of climates. Chery develops its products in accordance with international standards and high quality and has established a globally integrated production management system. Chery Production Mode (CPS) system that effectively guarantees product quality.
In addition, Chery accepts the supply of parts from top suppliers and works closely with top suppliers such as Bosch, Continental, Siemens, etc. to ensure the standards and quality of assembly of each part, and continuously, Improve your competitiveness in the global market. Mature technology and reliable quality have brought Chery step by step closer to global consumers. In November 2021, at the 46th International Conference on Quality Control Circles (ICQCC), Chery won gold and the highest conference award in a fierce competition with 904 teams from around the world. This is the fifth time that Chery has achieved such a position.
Integrate local culture with the brand
In the process of progress, Chery has always used culture as a key element to move forward. Chery promotes its brand image using local culture. Before entering any market in any country, the company examines the local market situation and consumer behavior habits and takes the necessary measures to include indigenous social culture in brand advertising. In Chile, Ecuador, and other places where people are interested in football, for example, Chery uses sports in marketing to increase its popularity. In December 2021, Chery-sponsored football clubs won championships and raised the brand image in international markets. In addition, Chery has pursued a variety of social activities, including a global campaign against the epidemic, media assistance to earthquake victims, education, and poverty alleviation. These measures are taken to better introduce the Chery brand to global customers.
Chery’s acceleration in globalization has made her a leading Chinese automaker in the global market. We believe that Chery will achieve its lofty goal of being China’s top international car brand sooner by deepening its globalization strategy and steadily advancing in international markets.