Chinese flagship phones seek to compete with iPhones in sales

For several years, there has been fierce competition between Chinese phone makers and Apple. This competition has led to the launch of attractive flagship phones. Apparently, the Chinese want to get a bigger share of flagship phone sales this year.

Chinese handset makers have recently decided to enter the field of producing more expensive flagship handsets. Among the new Chinese flagship phones, we can mention Honor Magic 4 Ultimate. However does this Increasing the number of Chinese flagship phones Does it have a special meaning?

Chinese handset makers seek to increase sales of flagship phones to compete with Apple

At New reportChinese handset makers have been actively trying to Use the absence of Huawei, Make more profit. However, Chinese handset makers have not been able to seize the opportunity as they should.

For example, share Android phones Chinese With prices over $ 600 In this country during 2021 approx 36.5 percent have been; These figures are declining 44.6 percent Compared to 2020. For this reason, Chinese companies want to make their flagship families bigger than before in order to increase their sales share of the flagship phone category.

One related example is the Xiaomi 12 series. This family consists of three members: Xiaomi 12, Xiaomi 12X and Xiaomi 12 Pro. The Xiaomi 12 Ultra will probably be added to this family soon. Based on this, it is possible that the Chinese could have a larger share of this category over the course of the year; But this is not an easy task.

According to the analytical institute CounterpointThe Chinese should focus on improving other areas in addition to expanding the flag family. These include optimizing the gaming experience, photography, and display usage. Increasing the battery charge is also very important. If Chinese manufacturers can make improvements in this area, they may be able to Significant sales increase Face.