Conquering new markets with digital transformation
Hossein Hosseini, Dana Insurance’s deputy director, enumerated the obstacles to the growth of the insurance industry in the country, the economic recession and inflation in the society, as the most important challenges of this industry, and while explaining the economic situation, “Unfortunately, the economic problems in the society have intensified the pressure on the vulnerable groups and changed their prioritization in the household basket, so that the purchase of compulsory insurance policies from the list of claims,” he said. Households are out.
He called the closure of businesses, the bankruptcy of some businesses, the accumulation of great risks in the country and the lack of proper insurance culture among the most important current challenges of the industry and emphasized: Take practical steps to increase the purchasing power of the people and take advantage of the insurance industry to stabilize the country’s economy.
Dana Insurance Deputy emphasized the innovation and creation of new insurance products in order to meet the needs and demands of the people, strengthen cooperation with knowledge-based centers with the aim of generating knowledge and providing new insurance services and the need for more oversight of existing regulatory bodies in existing rates. He added: “Considering the increasing growth of technology in various fields, especially the insurance industry, it is necessary to change the existing attitude in the field of business, the necessary bases to move in a new direction of investments through a business-oriented approach based on change.” Provide digital.
Hosseini reminded the necessity of digital transformation and emphasized: considering the speed of transformation in the business environment, it is necessary to be flexible in the face of environmental changes and customer needs, because in the current environment, traditional methods in the field of insurance no longer meet the needs of audiences. And it is necessary to use new marketing methods in the insurance industry more quickly, which undoubtedly requires a change in the intellectual climate of change in the industry.
He reminded the necessity of using the digital platforms available in the market and the application of artificial intelligence and added: “We hope that with the implementation of the” monitoring and control “instructions, from now on, we will see a change in the traditional system and move towards new business models to conquer.” Be new markets.