Cooperative insurance entered the club of billions
Younes Mazloumi, CEO of Cooperative Insurance Company, stated that the Cooperative Insurance Company, with the planning and strategy it has defined, continuously analyzes the factors that satisfy the insurers and customers. “The review of these analyzes showed that one of the main factors that cause customer satisfaction and trust is the acceleration of compensation,” he said. According to him, if insurers behave well when selling insurance policies, but delay in paying damages, we can not expect to be able to grow insurance sales and increase insurance penetration in the country. Therefore, one of the most important things to inform about the benefits of insurance and gain the trust of people in the community is the time of compensation. The CEO of Cooperative Insurance believes: “According to this approach, we have put acceleration in the payment of damages on the agenda as a strategic axis and as a competitive advantage.” According to Mazloumi, in order to continuously measure the satisfaction of the company’s insurers, we have established a contact center, which is in constant contact with the insurers and the injured parties, and their satisfaction or comments. Examines and evaluates. He added: “This will definitely help to identify and correct the company if the service delivery process was defective or weak in some of our activities.” This is a continuous process that has been created in the cooperative insurance company and will definitely make us perform better in the field of our customers’ satisfaction.
The importance of selling microinsurance
The CEO of the Cooperative Insurance Company emphasized that focusing on these issues led us to enter the club of billions for the first time, along with other factors affecting sales: We did not want to focus on selling a particular type of insurance. At the same time, we prioritized the issue of retail sales. He said that the sale of micro-insurance policies in the community has always been one of the company’s plans because we believe that the growth of this sector can lead to more sales and increase the insurance penetration rate in the country. Take appropriate action. Therefore, in this regard, efforts should be made in the country to design or redesign new insurance plans based on the needs of customers so that a larger part of the society will be willing to buy insurance policies. Mazloumi reminded: “Due to the same approach in the composition of the company’s portfolio, we reduced our sales share of large contracts and tried to increase the company’s sales share in the field of microinsurance.”
Realization of sales of 1900 billion Tomans
He went on to emphasize that another goal of cooperative insurance has been to discuss the profitability of the company’s portfolio, adding: “While we have paid attention to increasing market share and sales growth, we did not seek to attract the portfolio at any cost. We have avoided harmful portfolios. Certainly, the combination of these factors and the efforts of the representatives and brokers, led to the sale of cooperative insurance for the first time exceeding one thousand billion tomans. Mazloumi emphasized the important role of insurance brokers and agents and said: “Certainly, insurance agents are the main and pivotal channel for distributing services and products of insurance companies, which, along with brokers and start-ups, continue to play an important role in selling insurance policies.” We have to admit, if it were not for the efforts of the active representatives of the company, it would certainly not have been possible to achieve high sales in the company, and therefore one of our plans for further sales growth is to develop qualitative and quantitative sales network and company representatives.
He also mentioned about the company’s plans for 1401: The goal in the new year is to achieve sales of 1,900 billion tomans along with strengthening branches and representatives in terms of quantity and quality. To be able to have enough representatives in different cities of the country to be able to provide better services to customers.
According to him, according to these plans, we hope to provide good customer service, in addition to satisfying insurers, because we believe that customers are good agents for the company and can introduce the company’s insurance products and services. To./ World Economy