“Culture of digital transformation” should flow among managers and customers of the insurance industry
In the first “National Conference on Digital Transformation, Bank and Insurance” it was mentioned:
According to the financial news report, citing the public relations of Saman Insurance Company, in this conference, which was held with the presence of the Minister of Economic Affairs and Finance, the General Director of Central Insurance and a group of senior managers of Saman Insurance Company, with the axes of “digital transformation” in the banking and insurance industry. articles were presented by Mohsen Asgari, Customer Affairs Manager of Saman Insurance Company, Hamed Mosadegh, Head of Sales Performance Monitoring Department, and Mohsen Nazari, Claims Collection Expert of Saman Insurance Company.
“Digital transformation in insurance organizations in the public and private sector”, “Effect of organizational structure on the performance of insurance companies (case study of Saman Insurance Company)” and “Presenting a digital marketing model based on artificial intelligence in the field of financial services with a foundation data approach” These were the articles.
In Mohsen Asgari’s article entitled “Digital Age in Insurance Companies”, “Digitalization and pricing of insurance premiums based on customer behavior”, “Digital transformation and responding to customers”, “Digital transformation and its application in the claims process”, “Digital transformation” and risk analysis” and “digital transformation and the future of the insurance industry” were discussed.
“Hamid Mossadegh” and “Mohsen Nazari” also mentioned topics such as “Digital Advertising”, “Marketing Automation”, “Online Public Relations Management” and “Digital Marketing Challenges” in the article “Digital Marketing in the Insurance Industry”.
Among other things mentioned in this conference, it is necessary to accept “digital transformation” in the insurance industry by the senior managers of the companies, the policy-making body and the sales network, as well as “the ability to use the digital platforms experienced by the banking industry in the insurance industry”. Cited.