Customer orientation should be the focus of all National Bank programs

to report Financial news According to the public relations of Melli Bank of Iran, Abbas Shafiei, the chairman of the board of directors of Melli Bank of Iran, said in this conference that the bank’s CEO, members of the board of directors, executive boards and deputies, heads of general departments and heads of branches and independent branches were present: The way to save organizations from the problems ahead is to pay attention to technology.

Referring to the difficult conditions of the country in terms of economic and cyber warfare, he emphasized: Fortunately, the National Bank of Iran is very safe against cyber attacks with the extensive efforts made by the technology department.

Shafi’i continued: Equipping the bank’s technology department has been done with many difficulties in the harsh conditions of sanctions, and despite the limitations, we have adequate infrastructure in this department.

Referring to some system outages in the branches, the Chairman of the Board of Directors of the National Bank of Iran emphasized: The reason for these outages is to ensure the safety of the systems, and the branches should manage the customers in these conditions with good communication and calmness.
Accurate management of assets and liabilities since the beginning of the year. Hassan Monsan, a member of the board of directors, also mentioned in this conference, referring to the plans of the vice president of branch affairs, and said: strengthening the performance of the bank’s headquarters department has a direct effect on the improvement of the queue performance and leads to the achievement of forecast plans. Referring to the state of the bank’s asset and debt management, he added: From the beginning of the new year, careful management of assets and liabilities will be implemented so that no unit will suffer from a negative balance of assets and liabilities. Monsan emphasized. : Managers’ authority should be increased according to the status of asset and debt management in the relevant department.

If a unit has a good performance, it is necessary to provide the necessary tools to strengthen the performance of that unit by strengthening the authority of the relevant manager. Referring to the necessity of increasing the market share, this member of the board of directors said: increasing the market share should be accompanied by the elimination of disharmony and Avoid overdrafts.

He emphasized: the foreign exchange department of the bank has many capacities and focusing more on this department can generate income for the bank. Munsan, pointing to the necessity of dealing with nationals and attracting their resources, emphasized the formation of national marketing teams in the branch affairs offices. did
Cumbersome laws prevent the provision of optimal services to customers. Also, Mahmoud Shayan, a member of the bank’s board of directors, said in this conference: Attracting customers in Melli Bank of Iran is facing the challenge of cumbersome laws and unnecessary regulations.

Referring to laws such as fighting money laundering, he emphasized: National Bank of Iran, as the executive arm of the government, should localize such laws and provide easy conditions for colleagues to provide services to customers. Shayan emphasized: coordination between all elements. The bank is essential.

Every program that has been implemented with the coordination and empathy of all departments has brought good results.
Successful planning with the help of Shabsamad Aziznejad, a member of the Board of Directors of the Melli Bank of Iran, also emphasized the necessity of field monitoring in various areas in the “Performance review of the nine months of 1402” conference and said: these monitoring, when without prior planning and in the form of In addition to providing a real evaluation to the managers, it also allows the employees to talk to them directly, and in this way, there is a close relationship between the ranks and the headquarters. He added: We must listen to the words and opinions of our colleagues.

I believe that the program that comes up from the floor of the branch and is processed in the headquarters is in line with the facts, and therefore the probability of its success is very high.

Aziznejad emphasized: customer-centricity is not only politeness towards them, but it means that the bank has a precise understanding of the customer and his needs, convenience and comfort are the focus of all programs, products and operations in the National Bank of Iran. takes place

The use of cheap resources only on the condition of customer loyalty, Amir Masoud Rezazan, a member of the Board of Directors of the National Bank of Iran, also pointed out the necessity of respecting the resources and costs, and said: liquidity management in the bank should be strengthened more than in the past. In this regard, a very program A serious approach to resource management has been prepared and implemented.

He added: The National Bank of Iran should act with the same sensitivity as the stock market banks in attracting resources.
He emphasized: Branch affairs departments are allowed to spend more if they have provided more resources for the bank, otherwise this will only lead to overdrafts and in the big picture it will lead to the growth of the country’s monetary base.
Strengthening the process of collection of Melli Bank of Iran’s overdue claims. Hossein Behari, a member of the board of directors of Melli Bank of Iran, also said in this conference: “In the coming months, Melli Bank of Iran’s ability to collect overdue claims and resolve the bank’s imbalance in this area will be strengthened.”
Referring to the use of a collection outside the bank to strengthen the process of collecting claims, he said: Branch affairs departments should be fully prepared to work closely with the formation of the new process to achieve the desired goals.
Behari stressed: I hope that with the incentives considered on the occasion of the Fajr decade, the bank’s lag behind the goals considered for the sale of properties and assets will be compensated by the end of the year.
Power supply is a condition for strengthening the foreign exchange department of the bank. Mohammad Najafzadeh, a member of the board of directors, also said in the “Performance review of 9 months of 1402” conference, referring to the report presented on the performance of the various departments of the bank, he said: “A warning to reduce the rank of the branch offices that have performed poorly.” With the agreement of the managing director and the board of directors, it has been postponed until the end of the year, and I hope that during the remaining period, these branch offices will be able to achieve favorable indicators.
He added: The collection of claims and the sale of surplus property play a significant role in attracting resources, therefore it is necessary for the branch affairs departments to make more efforts in order to record better performance in this sector.
Najafzadeh stated: In order to strengthen the foreign exchange department of the bank, it is necessary to provide the required manpower for this department.
From the introduction of the National Adoption Plan to the presentation of human resources problems, Ahmad Behkar Maram, Manager of Tehran and Independent Branches, Ali Ashraf Yousefi, Manager of Region 1 Branches, and Ahmad Maleki Rad, Manager of Region 2 Branches, also presented their solutions for Attract more resources.
Hamid Safai Niko, head of Khorasan Razavi branch affairs department, and Seyyed Reza Khademi, head of east Tehran branch affairs department, while expressing their views and expressing the problems of the relevant branch affairs departments, expressed the concerns of human resources regarding various issues.
In this conference, the “National Acceptance Plan” was introduced and the capacities of this plan were discussed and reviewed by the board of directors and other attendees.
Also, Hamedreza Faqihian Alirezaei, head of the General Directorate of Research and Strategic Management, deputy and expert of the General Directorate, attended a panel and presented reports on the performance status of different departments of the bank, the status of resources and deposits of the National Bank of Iran.
In this panel, the ranking status of the branches and branch affairs offices of the bank was explained in terms of various indicators, and the branch affairs administration and top branches were praised by the CEO and members of the board of directors.