Development of a strategic model for the development of life insurance
According to the report of Poli-Mali News, quoted by the General Department of Public Relations and International Affairs of the Central Insurance, the deputy of the plan and development of the Central Insurance, Fanadi Naini announced the development of life insurance as one of the plans of the Central Insurance and said: “I hope that by formulating a strategic model for The development of life insurance can increase the market share of this policy.
The vice president of central insurance plan and development considered the simplification of life insurance concepts to be one of the effective factors in people’s better understanding of the benefits of this insurance policy and said: despite the existence of various life insurance products, there are still a large number of people in the society with protective features. They are not familiar with the investment of this insurance policy, and this issue requires more effort from insurance companies to encourage people to buy this insurance policy by using new advertising and marketing methods.
In another part of his speech, he emphasized on using the capacity of the sales network with an incentive system approach and said: the sales network, as consultants of the insurance industry, can play a special role in increasing the penetration rate of insurance by presenting the benefits of life insurance in simple language. have a life
The member of the executive board of Central Insurance also asked insurance companies to design new products in a way that covers the needs of people at different social, economic, age levels, etc.
Fanadi Naini added: The Vice President of Central Insurance Planning and Development has prioritized providing licenses to life insurance companies with the approach of life insurance development.
He considered the insurance industry to be a knowledge-based industry and said: the insurance industry, by relying on the current insurance knowledge of its expert experts and using the latest information and communication technology tools, can design new insurance products and insurance electronic services. be a pioneer
In the end, the member of the Central Insurance Board, in a report with the help of scientometrics and “text mining” operation, examined the growing trend of life insurance in the reference database of scientific documents Scopus (review of 6674 scientific documents) and the position of Iran in life insurance. explained.
You have said that Omid Investment Insurance Insurance Policy, which is modeled after social security insurance as a simple life insurance policy with a significant annuity payment, will soon be available for sale.