Digital banking is supposed to turn the customer experience into a product
The awards ceremony of Iran Zamin Bank Customers Club was held
According to monetary financial news quoted by public relations; In this ceremony, Farhad Inaloui, Deputy Minister of Information Technology of Bank Iran Zamin, considered the assets of the bank as the existence of loyal customers and said: the concept of bank and customer has changed. Prior to 2001, banks were evaluated on a large and small scale and the number of customers and branches.
Deputy Information Technology of Iran Zamin Bank added: In the eighties, private banks entered the country’s economic system and a new division was made as public and private banks with its advantages and disadvantages.
Inaloui expressed the success of a bank in the future banking system, its agility and said: bank agility means where the customer comes and receives services with the best conditions and quality in the fastest time.
In the field of digital banking, he noted: “Digital banking is a new concept in which Iran Zamin Bank is a leader in this field and focuses on the fact that their own customers can receive their own products based on their request.”
According to Inaloui, personalization of service in banking is the new meaning of digital banking, and it is the customers who define services.
Regarding the activities of the customer club, the Deputy of Information Technology of Iran Zamin Bank added: In the year ninety-five thousand customers were active in the club. But now it has 500,000 active customers and this lottery has been done for this number.
Inaloui stated that one of the main pillars of digital banking is loyal customers and said: “In digital banking, customer financial resources do not matter and the important point is customer loyalty and providing services dedicated to it.” The goal of Bank Iran Zamin is based on this type of banking and we will implement it one by one.
In the end, he considered the change of loyalty club to a fan club as a valuable step and announced: “A fan club means that every customer considers himself a member of the bank, and we as a banking service provider, by establishing close relations with customers, express their different interests in cyberspace.” Or measure different tools and serve based on it.
Digital banking is supposed to turn the customer experience into a product
In the continuation of this ceremony, Seyed Mohammad Hossein, Public Relations Manager of Iran Zamin Bank, while expressing his satisfaction with the enthusiastic presence of customers in the Flower or Absurd Festival, said: “The position that the bank has reached is the result of the support of its loyal customers.” I hope we can provide services to the dignity of the bank’s customers with more efforts and satisfy them more than before.
Iran Zamin Bank Public Relations Manager added: “Since 2016, by changing the bank’s approach to digital banking and creating the necessary infrastructure in this regard, we have moved and public relations by examining public opinion to make every effort to identify customer needs and reflection It applied to senior bank executives.
Regarding the operation of the bank’s customer club, the professor said: “Since 1400, with the support of the bank’s senior managers, all customer club affairs have been entrusted to public relations, and with the measures taken, we were able to create different club infrastructures in the digital space based on customer loyalty.”
He pointed out: The new work that was done in the Flower or Absurd Festival was the immediate announcement of the awards to the winners of the festival. In the digital space, we announced the awards at the moment with the approval of the relevant management by a program designed by the partners of the bank’s software department, and the winners were determined.
The professor believes that digital banking is supposed to turn the customer experience into a product, and when all customer experiences are transferred to us, services can be provided in the form of digital banking based on customer needs. This means that all different services and services in all tools and social networks to be provided to customers.
The director of public relations reminded: the customer contact center is responsible for the bank’s customers 24 hours a day, 7 days a week, and the customers do not have any worries about doing their banking affairs.
In this regard, the professor added: Iran Zamin Bank’s digital customer relationship center will soon serve customers in all social tools and networks, and customers can use all of the bank’s communication channels at any time. کردن.
Bank Zamin Bank Customers Club Festival was held in the last days of last year under the title of Gol or Absurd, and customers participated in the lottery based on the points they had earned.
A falcon was the first prize winner of the festival. Also one year of free life for 5 people, iPhone 13 for 11 people, travel allowance to Kish for 11 people, one year of bill payment for 1 person, one year of free recharge for 11 people and one year of free internet for 11 people. It was special for this festival.