“Digital transformation” is not just about using technology and issuing insurance policies online
According to Monetary Financial News, Ahmad Reza Zarabieh, CEO of Saman Insurance Company in the panel “Digital Transformation and Sales Network, Opportunities and Challenges” held at the 28th Conference on Insurance and Development, emphasizing that “Digital Transformation” only The use of technology and online issuance of insurance policies is not, said digital transformation is a way to develop the insurance industry at home from abroad.
According to the public relations report of Saman Insurance Company, Zarabieh stated that in the current inflationary conditions, companies should look for effective solutions to maintain the value of their assets, adding that having foreign exchange earnings is the best way to preserve assets and “digital transformation” It is a way to penetrate the international market and thus earn foreign exchange.
Noting that the world insurance industry is lagging behind other industries in adapting to digital transformation, he stressed that Iranian insurers can take advantage of this opportunity, at least to boost the insurance market in Iraq, Turkey, Armenia and other countries. Eurasia, try to benefit from that place, themselves.
“Having confidence is the most important requirement for presence in international markets,” he said, noting that our country’s insurance industry is far better than many other countries in terms of knowledge and human capital, especially in the region. Iranians can export insurance services and create favorable conditions for themselves from here.
He called the digital transformation in direct connection with the sales agents of the insurance industry and stressed that the current sales network could not be eliminated under the pretext of digital transformation, noting that the position of the sales network is secure and must be strongly maintained.
He also pointed to the emergence of new players in the insurance industry in the form of insurance shorts, and said that their advertising costs are financed from outside the insurance industry, he said: “This experience shows all structural changes in the industry need to invest It does not have internal and external capacities can be used for this purpose.
The CEO of Saman Insurance Company added: “Our assessments show that only 15% of digital transformation depends on technology and the use of technology, but 85% of it depends on the work process, organizational culture and human capital.”