Digital transformation is the focal point of banking operations

A member of the board of directors of the Cooperative Development Bank announced: The Cooperative Development Bank, as a development financial institution, has made the customer experience one of its priorities.
Amir Houshang Assarzadeh stated: “Today, fintechs and neo-banks are gaining more share of the country’s money market, so it is necessary for banks to take measures to agility to face rapid changes in the business environment.” Give.
He continued: the quality of services provided to the customer will keep former customers and attract new customers.
According to a member of the board of directors of the Cooperative Development Bank, a change in attitudes and beliefs is a prerequisite for a change in the business environment.
He said: “Another prerequisite is to face changes in the business environment to improve and launch the bank’s infrastructure.” Digital transformation can help effectively attract resources in the banking system, he said. In order for the organization to be able to keep pace with developments, it needs to train its human resources, but we must know that we will not go anywhere with the old methods in training.
He added: “In the new business environment, the customer expects the bank to provide the value it expects.” Quick and easy access to services can effectively help the customer experience.
In another part of his speech, a member of the board of directors of the Cooperative Development Bank stated: In order to manage liquidity, it is necessary that the payment of facilities be in line with equipping resources.
In the future, we will have to move to a turnover facility. In another part of his speech describing liquidity management, Assarzadeh said: “Credit policies need to be revised and an operational package and special services should be designed and introduced to attract resources.”