Digital transformation is transformation in business and organizational culture
According to the financial news report According to the public relations of National Bank of Iran, a member of the executive board and vice president of planning and transformation of National Bank, referring to the history of strategy formation in National Bank of Iran, said: usually in organizations, 60 to 80 percent of goals are not achieved. 70 The percentage of this problem is rooted in the strategies and plans of organizations.
He added: The strategy must be updated in the organization so that the organization can achieve success.
Referring to the change in the banking environment in the world, Shirijian said: In the future, there will be banking in the world, but there will not be a bank in the current sense.
He added: Now, in product design, the market should be identified first and then the product should be produced, in other words, it should be customized, whereas in the past, a product was created and then they thought of a solution for marketing it. .
Vice President of Planning and Transformation of National Bank of Iran said: Contrary to popular belief, digital transformation is not a hardware transformation and it is not limited to the production of platforms or apps, but it means transformation in business and transformation of organizational culture.
He added: In the National Bank of Iran, the products offered for digital transformation must match the needs of businesses and customers.
Half of the bank’s units are located in underprivileged areas
Seyyed Ali Hosseinipour Ezzabadi, head of the General Department of Organization and Methods, also presented a report on the state of human resources in the bank and the state of branches across the country and said: half of the branches of the National Bank of Iran are located in low-income areas.
He added: We will have a new classification of our branches, an example of which are Melli Plus branches that serve knowledge-based companies.
The head of the General Department of Organization and Methods emphasized: According to the bank’s policies, 16 all-currency branches in Tehran and 42 all-currency branches in the cities will act as the bank’s foreign exchange hub, and the rest of the foreign exchange branches are designated by these all-currency branches. These specific branches can provide non-commercial currency and student currency.
Explaining the situation of the headquarters and queue structure, he emphasized: Our definition of branches must be changed because many of the services of the branches are transferred to mobile phones. Hosseinipour informed: Soon the customers of all the rental funds of the National Bank Iran is required to compulsory insurance of these funds.
Holding specialized panels
In the continuation of this conference, several specialized panels were held with the presence of the deputies and experts of the Organization and Methods Department, and how to organize queue units and branch classification was explained. The panels were explained. In these panels, the service model revision project was also explained to the attendees. The purpose of this model is to improve the customer experience inside the branches. In this regard, 80 idea cards have been prepared and the journey map of each of these processes has been prepared, and with the implementation of this journey map, it is expected that important changes will be made in the way the bank provides services. Various issues were discussed, including the classification of branches, and the officials and experts of the Department of Organization and Methods answered these questions.