Does the floating ticket shake the cinema box office?

Charso Press: Although the decline in audience and stagnation in the cinema has partially improved with the release of some films, it is still a problem that has become a serious concern in these days of cinema, and in this regard, the strategic council of the cinema has recently decided to temporarily May allow cinemas to sell tickets at a floating price.

Apart from offering tickets at a lower price, another solution that has always been emphasized by cinema people and moviegoers is to show attractive and audience-friendly films to reconcile people with cinema. In this case, some broadcasters and cinema owners went to the screening of foreign films, some of which had a large audience.

On the same pretext, from the 9th of Shahrivar, an Indian film produced in 2021 named “Rising Fire Roar” It was added to the cycle of cinema screenings, which earned 48 million Tomans by the end of Thursday night (September 10th) with 1,140 viewers.

Although these foreign films are allowed to be screened after an audit, in the past one or two years, the screening of a number of foreign films in cinemas was relatively well received by the people, to the point that the movie “Akhtar 3” in 1400 had nearly 48 thousand tickets with a figure of about It sold one billion and 200 million tomans.

But among the Iranian films on the screen that have been released since summer“TT” Directed by Aida Pahanandeh, it is at the top of the audience and has sold more than 500,000 tickets by the end of September 10th and has reached 16 billion and 700 million Tomans.

After that movie “Amphibia” Directed by Barzo Niknejad, it has attracted the largest number of audiences and has sold nearly 9.7 billion tomans with 288 thousand tickets.

also “Ablaq” Directed by Narges Abiyar, which has been on the screen since the end of August, it has seen 241,000 viewers and has sold more than eight billion tomans.

Among other newly released films, we should mention “Golden Night” Directed by Youssef Hatamikia, it was mentioned that from August 20th to September 10th, it recorded only about 6700 viewers with a sales figure of 208 million Tomans in the screening system.

comedy “Kosovo” Made by Maisham Hashemitaba, on the same date, with more than 27 thousand and 700 spectators, the sales figure reached eight billion and 500 million tomans.

the movie “For Marjan” Directed by Hamid Zargrenjad, it has had only 2,440 viewers since the end of August and has sold nearly 85 million Tomans.

“Sohrab’s Dream” Directed by Ali Qavitan, it has sold 43 million Tomans with 1,230 viewers.

Another summer movie this year “The Bankers” It is starring Ali Ansarian, which has earned 125 million Tomans at the box office with the sale of about 3,300 tickets within a week of release.

Also the movie “Pituk” Directed by Majid Salehi, it has sold more than 7,000 tickets and has sold 230 million Tomans since mid-July.

“Zalava”, “Talakhan” and children’s films “Bazivo” They are among other summer release films, each of which sold 1 billion 900 million, 1 billion 130 million and 2 billion tomans respectively.

Among these films is an animation called “Dolphin Boy” It has been on the screen since the beginning of September, and has sold 422 million Tomans in tickets in one week, attracting about 11,000 viewers.

Considering that we are approaching the last days of summer and new films will hit the cinema screens from autumn, the Screening Strategic Council and the Drama Guild Council, as previously announced, are looking for solutions to improve the condition of the cinema box office, especially on the eve of the World Cup. Football in mid-autumn should consider that so far they have only issued permission to float the price of tickets, and the details of this issue are to be determined next week at the meeting of the Trade Union Council.