Entrepreneurial behaviors in the communication system are the key to success in public relations actions and activities
According to the Iran Economist, Torabi, noting that today the function and role of public relations in accordance with the progress made in various fields is developing day by day, said: Entrepreneurial behaviors in the communication system are the key to success in actions and Public relations activities are to be more professional, in other words, public relations must be intelligent, creative and multidimensional management of human communication and perception.
In a meeting held with the presence of Dr. Khorsandian, CEO of the Bank of Industry and Mines on the occasion of World Communication Day and National Public Relations Day, he added: “At the same time, the organization in this regard Special attention should be paid to the empowerment and creative use of new communication technologies so that public relations can apply innovation in all aspects of its tasks; In a way that we see entrepreneurial behaviors in the public relations communication system so that we can see the level of awareness, enlightenment of public opinion with effective and up-to-date content.
He considered smart public relations as one of the pillars of organizational success and said: the implementation of smart public relations with all its dimensions can integrate its interactive role in comprehensive communication with all stakeholders by monitoring the community and the organization.
Mohammad Hassan Torabi stated this in the meeting of colleagues, heads and public relations officials of companies and affiliated units and said: “Intelligent public relations, considering yesterday’s experiences, is forward-looking and moves with the plan, and in this direction, the organization Compiles in such a way that all stakeholders have their own special role and position.
He considered the central audience in today’s tense society as the most important function of public relations and said: it is necessary to make optimal use of new technologies and up-to-date knowledge in accordance with the target community and added: “Currently, effective content for a specific audience Be designed and have a competitive advantage while creating value.
The Bank’s Public Relations and Customer Affairs Manager considered interactivity, reciprocity and intelligence as other characteristics of today’s audience and content and emphasized that in an interactive environment, the most important role of an effective public relations will be its communication role.
In another part of his speech, Dr. Torabi stated three indicators that should be the focus of public relations, saying: “Today’s public relations must be for organizational success, at the same time on information seeking activities, information processing and finally timely information for Concentrate on public opinion and prevent rumors from dominating reality.
In the end, he considered the duty of all pillars of public relations to act in accordance with the duty of jihad, explained by the Supreme Leader, and said that in these critical circumstances, everyone, especially public relations, should try to spread the spirit of hope and self-confidence in society. In this situation, Hooshmand seeks to create opportunities, value creation, hope creation, partnership creation and understanding creation by seriously and relying on technology and innovation.
