Falling sales of the iPhone 14 may change Apple’s strategy for the iPhone 15

There are many rumors about the next generation of Apple flagships. A few weeks ago, a report claimed that the iPhone 15 Ultra could have the biggest price jump. Now, it seems that following the not so successful sales of iPhone 14 and 14 Plus, Apple’s strategy Pricing It will change its next phones.

The non-pro iPhone 14 models have not been very successful in terms of sales. The main reason for this is probably due to the minor differences that these models have compared to the iPhone 13. Now that Apple’s expectations for the sale of these products have not been met, the Cupertinos are probably on their way A new strategy For the series iPhone 15 will go

Apple is considering three strategies to sell the iPhone 15

Today’s report says Apple is evaluating three different strategies for its next-generation phones. In the first strategy of this company it is possible The price of iPhone 15 Plus lower than the current model. The company is actually hoping to widen the price gap between the Pro and Plus models. Currently, the iPhone 14 Plus starts at $899 with the same hardware specs as the iPhone 13, while the iPhone 14 Pro starts at $1,099. Probably, the lack of hardware changes has made no one want to buy this duplicate device.

In the second strategy, probably the differences between pro and non-pro models Decrease will find. This means that next year, the standard iPhone 15 phones will also ditch the old notch and have a “dynamic island”.

In the last strategy, Apple may differentiate between iPhone 15 Plus and Pro Increase to give It means to provide different capabilities and features on each of these models. Previously, “Ming-Chi Ko”, a famous analyst, said that the Cupertinos intend to increase the difference between pro and non-pro models, and between pro and max models.

The company hopes that with this new strategy, it can bring more sales to all models of the iPhone 15 family.