Farkhiz “Fossil” for the box office of 100 billion/ we don’t need TV! – Mehr news agency Iran and world’s news
Ebrahim Amarian, producer of the movie “Fossil” directed by Kareem Amini, who attracted more than 720,000 people to the movie theaters during the first holiday of the year as the most popular movie of Nowruz, said in a conversation with Mehr reporter: “This incident does not have a specific formula and you should consider the movie “Fossil” as the result of many years of making comedies. Finally, in these years, we have identified the faults and defects of our works and fixed them until today when we have reached a comedy like “Fossil”. Our effort has been to make a movie that will make the audience feel good when they leave the theater thanks God that this happened.
He emphasized: Our effort was to make this film attract different audiences of different ages. Older people enjoy the nostalgic aspects of the film in our own way, and younger people and teenagers can relate to the film’s story from other angles. We didn’t want to make a film for a specific audience and we were looking for a general audience. Our main goal was to entertain the audience for two hours in the cinema, and thank God we have reached this goal.
Amarian also said about working with Karim Amini as the director of this film: Mr. Amini had previously made the comedy film “Enemy of Women” and I also felt that he is the director who can deliver this film to the audience in the best way. We were confident about this cooperation first, and thanks to God, the result was good. Comedy work is basically a team work and all the behind-the-scenes factors are involved in the success of this film.
Regarding the reason for consenting to the release of this film in Nowruz this year, which coincided with the holy month of Ramadan, and there was a possibility that the audience would not accept it, this producer said: I have proven on two occasions that when a film is good and the audience connects with it Kand, whether it is flood, whether it is Corona or Nowruz, which begins on the third day of the holy month of Ramadan, will sell well and people will come to the cinema to see it. We proved with “Dynamite” that even at the peak of Corona, people come to the cinema. With “Fossil” we also proved that it is possible to be welcomed by the audience in a situation where no film owner was willing to release his film.
He continued: Naturally, if Nowruz this year did not coincide with the holy month of Ramadan, and those people who do not come to the cinema due to fasting during the day could have watched the movie in all screenings, our movie would have had different conditions. It cannot be said that these conditions have not affected the number of movie audiences, but we are not always going to release our films in ideal conditions. At the same time, in this situation, I think that in 90% of the screenings we had, our theaters were full of audience.
Amerian also said about the lack of advertisements for “Fossil” on TV: the fact is that we did not take any action for the film’s television advertisements because we had previously taken action for other films and did not get results. In the last three or four films, the TV channel did not cooperate to broadcast advertisements. Both “Dynamite” and “Infradi” were released without television advertising, and this time we did not take any action to negotiate with television. Considering the capacities we have in the virtual space to promote our films, we don’t need TV anymore.
This producer explained to the TV about the reason for not selling the rights to broadcast the successful comedy films that he has had in the cinema until today: We gave the rights to broadcast the two films “Texas 1” and “Texas 2” in exchange for receiving a promotional teaser, at the same time as the release on TV. We handed it over and we didn’t receive any money in return, but these films have not been broadcast until today. When the television is not willing to broadcast these films, naturally there is no room for negotiation for us to seek to sell the right to broadcast our films to the television.
Amirian also said about his prediction of the audience’s reception of “Fossil” after the end of Nowruz holidays: Of course, predictions usually turn out to be wrong, but it seems that if nothing special happens and the film’s release conditions continue as they are, maybe the trend will be upward. We will welcome the film. Unless an unexpected event like Corona happens, usually in the face of these events, cinemas are closed before other places. If nothing happens, we hope that the sale of “Fossil” will cross the border of 100 billion Tomans.