For the first time, Apple becomes the world’s best-selling mobile brand for a full year

According to Counterpoint report, for the first time, Apple is in a position to be the best-selling mobile brand in the world for 12 consecutive months (a full year).

The amount of sales of smartphones in the global markets this year has reached its lowest level in the last ten years. Counterpoint has predicted that mobile sales will decrease by 6% to 1.15 billion devices in 2023. Lower smartphone sales are also affecting the entire mobile industry and especially companies like Apple and Samsung.

Apple dominates the sales of mobile phones in the world market for a whole year

Counterpoint According to their estimates, based on the state of mobile sales in the global markets, Apple will be able to lead mobile sales in the global markets for a full year for the first time.

The mobile market in 2023 is not in a good condition. Counterpoint says it expects the Asian market to be one of the locations that will hold back smartphone industry growth for the rest of the year. This research firm says: “Asia is one of the main obstacles to the positive growth of the mobile market.”

In the third quarter of 2011, Samsung took over the leadership of the global smartphone market. Now, for the first time, Apple can become the world’s top smartphone manufacturer for a full year.

While the annual purchase of smartphones reaches 450 million units, the sale of 2023 in the current conditions has exceeded the limit of 270 million units. According to the Counterpoint report, the North American market has had a disappointing situation in the first half of 2023. It remains to be seen what direction the mobile market will go in the rest of the year.